Contextual advertising is behavioral and driven by customer data. It allows you to take your booking engine and CRS data and create highly relevant ads that are personalized to each unique guest based on their age/gender, social profiles, sites visited and booking channels, travel preferences and other valuable information gathered from past stays or travel searches.

Getting more granular, tapping into the right data can help hoteliers assess what their customers are looking for based on interests, demographics, possible budget range and desired vacation destinations, giving brands an opportunity to create a tailored offering to fit a user’s interests.