Hotel ads can be highly productive for participating hotels. Instead of paying Google per click and hoping clicks turn into enough bookings to justify the amount spent on ads, hotels can pay for these ads based on a percentage of bookings. That means hotels pay only for the bookings they receive.

Google has been extremely clear that it is interested in getting vacation rentals onto Google Maps via the Google Hotel Ads platform. In fact, Google launched vacation rentals as bookable choices in Paris and Rome more than a year ago.