The surge in lawsuits is partly due to a lack of clarification around ADA, which was enacted back in 1990, before the rise of the internet. The law only provided the requirements for businesses’ physical locations to properly accommodate disabled individuals but didn’t provide any guidance for the internet, or web-based and mobile applications.

Instead, hoteliers have to make their best judgment based on the suggested guidelines from the Worldwide Web Consortium or W3C - the governing body of the web.