One method they are trying to use more frequently is to create posts that will be shared by followers. This way, if an agency only has a few hundred followers, but their followers have potentially tens of thousands of friends and family, shared posts can dramatically expand that agent’s reach.

In fact, getting your followers to share content into their newsfeed plays into the hands of Facebook’s algorithm, because over the last two years, engagement between individual users has been the focus of the company’s platform.