Google Hotels offers all the functionality and tools of its competitors such as Kayak, Expedia and Booking.com. It has the benefit of Google Maps and integration with Google search results (generally pretty high in results). The question thus arises: will Google Hotels create a giant black hole that sucks all the direct traffic away from online hotel booking sites?

There’s some evidence that Google flights is having a significant impact on the market, suggesting that Google Hotels will be successful as well.

Related: Google quietly launches new hotel booking experience