As Greg Schulze, senior vice president, Expedia Group said at the Skift Forum Asia, “We sold $100b worth of travel last year, it’s a 1.6b industry (by 2021), we are a small fraction of that industry. There’s plenty of room to grow, it’s an exciting time.

Especially if you are operating in Asia, particularly China, added Marsha Ma, managing director, China of Booking.com. “Travel is the most exciting industry, you have emerging markets like China and India – plenty of opportunities. In China, less than 10% of the population have passports.”