Designers will need to play a bigger role in the creation of guest experiences in the sense that we should be the driver in the pushing of the envelope with every given opportunity.

Guests will appreciate the efforts of an interior environment that is elevating and/ or transformative. In return, the guest will feel even more appreciated when the hotel delivers the brand promise through services on a personal level.

Technology in hotel design will play a much larger, yet paradoxically less visible role. Technology has always been used for hotels to gather data to improve their services and streamline their operations. However, at a guest level, technology is still at a budding phase.