Hotel Visits can measure whether or not users actually visited your property. Google uses cell towers, wifi signals and more to tell whether or not you’ve actually visited a property and you aren’t just staying next door or across the street.

This is useful because it is often possible that a potential customer clicked on an unbranded ad and then went on to book through an OTA, call the hotel directly for their booking or booked through another device. All of these scenarios would result in no revenue being tied back to your unbranded campaign until now that is.