Mobile bookings aren't "next year's problem." They're not a trend you can afford to ignore. Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA's as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions both in the near-term and down the road.

Fixing the problems takes work. But it's work that's well within your capabilities. Plenty of effective solutions exist in the marketplace to help you address these needs. But you've got to begin. Right now.