While visits from desktop PCs are still the prime source of revenue generation, breaking down revenue by device shows us that revenue from mobile visits went up 43 percent year-over-year from 2017 to 2018. At the same time, visits to hotel websites on mobile finally overtook desktop computers in 2018, with 47 percent of visitors on mobile in 2018 up from 41 percent for the same period in 2017.

Seeing those kinds of statistics should prompt some questions among hotel marketers: Are we making it easy for guests to find the information they need on our website? Are we giving them reasons to book directly with us? And perhaps most importantly, are we making it easy to start searching on their phones or tablets and then pick up the search later, perhaps on a laptop where they’re used to making a purchase?