A new report by EyeForTravel and Fornova estimates that 40% to 50% of hotel inventory contracted to wholesalers is leaked online, despite the fact that they negotiate for static rates, based on the fact that those rates will be opaque to consumers who are purchasing the room as part of a package with other services included.

The growth of APIs has allowed more players to access and market inventory to more partners but this is not necessarily in the hotel's best interest.

Hotels need to have a view on who is selling their inventory and at what price to protect their brand's integrity and also to prevent their prices being consistently undercut by wholesalers who should not be placing inventory in this manner.

Related: Hotels need to better control onward distribution of rates