Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both.

More U.S. malls are sparing space for experiential offerings than ever, and now, the already revolutionary Airbnb is helping travelers get out of the houses it provides them with and into the world with Airbnb experiences and Airbnb Adventures. Here are the trends in the market that makes memories.

Related: The “Retail Revolution” in the hospitality industry