While it’s true that as many Chinese tourists aren’t choosing shopping as their primary purpose for travel, it doesn’t mean that they aren’t spending money on travel or spending any less while abroad. It simply indicates that priorities have shifted in terms of where their money is spent.

As the Chinese government introduced new regulations concerning luxury goods purchased abroad, fewer travelers may be willing to bring back expensive items from their overseas holidays.

Besides spending less on luxury products abroad, it has been previously reported that Chinese tourists are spending less per trip but traveling more frequently.