These days it’s essential for most businesses, big or small, to have a blog. We expect much more from service providers than we used to, and a blog is a great way of building a community and a stronger relationship with guests.

It’s also more effective than SEO and social media in increasing your web traffic. Search engines consistently favour sites that provide current, up to date content – meaning if you keep your blog posts fresh, dynamic and try to post consistently, it will genuinely attract more eyeballs.