Currently, most revenue management systems (and revenue managers) take into account things such as historical demand curves, events, and conferences, seasonal factors, and overall route capacity, etc. However, with the changing ability of systems to factor in a greater depth of information in very short timeframes and from an almost unlimited number of sources, the calculation of demand is starting to change.

Pricing within the travel industry is evolving to match consumers and what they are willing to pay far more accurately as a result of a better understanding of impacting variables and more ability to deploy granular prices across distribution networks.

The upshot of this, according to a new report, is that travel brands can continuously adjust their pricing to suit their customers and thus maximize the revenue they get for each route or room.

Related: How to change from a static to a fully dynamic distribution model