Giving the customer more input and capabilities like the Beverly Hills Hotel is a top trend in restaurants, right now. Deloitte reports that 40% of customers prefer to order online, 50% who pay by phone would like to pay via app, and, by and large, customers want to be able to customize their orders.

Our industry talks a lot about engaging guests and personalization, but these new levels of flexibility and customization are fundamentally about empowering customers.