For an industry that is so close to the consumer - they are literally staying with you! - hospitality seems to continually lag behind other industries when it comes to the implementation of personalization and its utilization of personal data.

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key. However, consumers don’t care (and shouldn’t have to) about why you can’t provide the personalized experiences they desire.