Starting a booking on your mobile and continuing the process at your laptop while maintaining the booking process will be like starting your favourite TV series while commuting with your mobile and continuing the chapter on Netflix when you arrive home.

Omnichannel touchpoints between travelers and brands
serve as crucial perspectives for accomplishing a goal as they create an overall customer experience.

Interestingly, it is responsible for delivering a unique customer experience irrespective of the device used or channel preferred at every phase of the travel cycle i.e. from search to comparison, booking, and experiencing the service.