The leap to creating shows and films may not be as big as it initially seems for the online rental property platform, and its success or failure may be a fascinating case study for ambitious content marketers across all industries.

From a practical standpoint, unconventional marketing tactics could help set Airbnb apart from hotels and other online travel agencies. It could also generate interest for additional offerings such as restaurant reservations, transportation or community-led experiences that can all be booked through Airbnb’s platform.

Related: Behind Airbnb's bet on show business to hook travelers