Not everybody is benefiting yet but travel technology is powering independent hotels into the future. “I believe wholeheartedly that this is the age of the independent hotel,” says Anthony Scotland, Director, Strategy and Special Projects at Hersha Hospitality Management, which operates a portfolio of US-based independent hotels.

According to Scotland, the best thing about working with independent hotels is the ability to experiment and pilot new technologies. “It’s like being in the lab with the properties,” he says.