Millennials take more annual leisure trips than any other generation, and they’ll soon be among the most profitable group of family travelers. Further, they are the largest age segment of business travelers now, with 56% saying they (shockingly) create reasons to travel for work, according to Forbes.

Millennials are not as brand loyal as older generations, but they also like consistency, according to Expedia. So loyalty isn’t out of the questions, especially when there are perks. And they love a good deal because they want to be traveling more.