Travel intermediaries will play a significant role in the recovery of the industry
Travel intermediaries such as OTAs, tour operators and TMCs – supported by enabling technologies like GDSs – deliver over 63% of gross revenue to European travel suppliers in 2020.
For 60% of Americans, travel will be a spending priority in the next 3 month
Search engines, email, Facebook, Youtube and blogs top the channels travelers are most receptive to learning about new travel destinations to visit.
Long-haul flights are experiencing a revival
Although going abroad will continue to be challenging for unvaccinated people, for fully-jabbed travelers, many parts of the planet will become more accessible in 2022.
Europe’s aviation recovery ‘will not unwind’ in 2022. Omicron is pushing many of Europe’s airlines to cut capacity by up to 30% in January, Eurocontrol reports.
Europe: Travelers spending more, upgrading accommodations. Eurobound reports an increase in average itinerary prices driven largely by traveler demand for more exclusive accommodations.
London City Airport 'very optimistic.' With the highest proportion of business flights of all UK airports, the airport
expects recovery ‘close to pre-pandemic levels’ this year.
Business travel communication preferences in a fast-changing world. Keeping connected with business travelers has taken on renewed urgency for companies and their travel managers.
7 hotel trends shaping hospitality in 2022. As we start to settle into a ‘new normal’, the definition of hospitality has a new meaning – one of comfort, security and escape.
Influencer marketing trends. The partnership economy has become a fast growing revenue channel for businesses, cementing itself as one of the most rewarding areas in digital marketing.
Fornova: Hotels take a fresh look at their distribution strategies. The pandemic has seen a shift in the power dynamics among some key distribution channels.
MEWS: Accommodating the long stay guest. Long stays have become one of the biggest trends in hospitality during the last two years.