Wholesalers biggest issue in hotel distribution
The greatest factor impacting hotel rate integrity is contracted wholesalers, which are selling inventory to OTAs that do not have direct agreements with hotels.
Distribution ∙ WholesalerMajor hotel chains seek to dismiss antitrust suit
By agreeing not to bid on each other’s branded keywords, major hotel chains allegedly engaged in a conspiracy to stifle competition, keep prices high and make it harder for consumers to comparison shop.
Distribution ∙ TravelpassReport: Shopping cart abandonment high among hotel websites
In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart abandonment, according to a new report.
Distribution ∙ Direct BookingsChina's holiday spending slows
The downward pressure on China’s consumption persisted over the Lunar New Year holiday, the annual festival when people travel, shop, and give gifts or money.
Market Data ∙ ChinaHotel hashtags: Top 26 hotels dominating Instagram
In a comprehensive study into the world’s most Instagrammable hotels, Destination2 has analysed data to reveal the top 26 hotel-related hashtags across the social sphere.
Digital Marketing ∙ InstagramOTAs point their business beyond hotels
OTAs will be around a decade from now, but food, activities, and rides will be a lot more important to them and their customers.
Distribution ∙ OTAsThe benefits of having a social media strategy for your hotel
Many hotels have a strong presence on social media but are not sure about how to better leverage it’s full potential to meet their business or marketing goals.
80 DAYS (sponsored) ∙ Digital Marketing12 practical ways to build guest loyalty
Whether or not your hotel or brand offers a guest loyalty program, you can implement systems and procedures to recognize frequent guests and encourage their loyalty.
ReviewPro (sponsored) ∙ Digital Marketing