Digital Marketing

Travel firms urge Facebook to tackle fake pages

Feb 01, 2019 / Internet fraud
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Shutterstock

Travel companies are calling on Facebook to remove fake pages after their brands were used to dupe customers in bogus promotions.

Butlin’s, Thomas Cook and Carnival Cruise Line are among brands whose identities have recently been hijacked by fraudsters to obtain consumers’ personal details in fake promotions, according to Hoax-Slayer, a website that highlights internet scams.

A Thomas Cook spokeswoman said: “We are aware of the page and reported it to Facebook at the end of last week to get it removed. Our social media team is also advising customers it is not an official Thomas Cook page.”

Market Data

Chinese travel spending, mobile transactions on the up

Feb 01, 2019 / China
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Shutterstock

Last year, the average budget and actual spending of 2,806 Chinese outbound travelers increased to US$6,026 (+6%) and US$6,706 (+15%) respectively.

According to a new study by Nielsen and Alipay, outbound Chinese tourists travelled to more destinations in 2018, with respondents visiting an average of 2.8 countries/regions, up from 2.1 in 2017.

The study further showed that more Chinese tourists are adopting mobile payment while travelling overseas with more than two-thirds (69%) paying with their mobile phones abroad, up 4% from the previous year.

Distribution

Ctrip, Shangri-La deepen partnership to target Chinese travelers

Feb 01, 2019 / Ctrip
Shangri-La Hotels & Resorts
Shangri-La Hotels & Resorts

The agreement enables Shangri-La Group’s brands - including Shangri-La, Kerry, Hotel Jen and Traders - to be directly connected and promoted on Ctrip’s platform.

For the Hong Kong-based hotel group, the partnership also means “working with (Ctrip’s) robust network of resources to help broaden the distinctive experiences Chinese travelers are increasingly looking for”, said Oliver Bonke, Shangri-La president and COO.

For Ctrip, the alliance is a reflection of the Chinese OTA giant’s effort to provide better hotel services and products to its users which number more than 300 million.

Loyalty Program

Corporate hotel loyalty programs may drive adoption

Feb 01, 2019 / GBTA
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Shutterstock

A recent survey of European business travellers reveals that 43% would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates.

The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80% of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60% would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

Further benefits travel buyers pointed out included a common account where all points can be regrouped (57%) and dedicated rates for meetings and events at the same hotel or chain (56%).

Products & Services

What will the perfect hotel room look like in 2019?

Feb 01, 2019 / Hotel Design
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Shutterstock

“Guest experience” is a trending phrase in hospitality design. In the coming year, guest experience should be the number one prime consideration for every design.

Designers will need to play a bigger role in the creation of guest experiences in the sense that we should be the driver in the pushing of the envelope with every given opportunity.

Guests will appreciate the efforts of an interior environment that is elevating and/ or transformative. In return, the guest will feel even more appreciated when the hotel delivers the brand promise through services on a personal level.

Technology in hotel design will play a much larger, yet paradoxically less visible role. Technology has always been used for hotels to gather data to improve their services and streamline their operations. However, at a guest level, technology is still at a budding phase.

Digital Marketing

New era. New brand. New Triptease Platform.

Feb 01, 2019 / Triptease (sponsored)
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Shutterstock

Triptease has unveiled a major rebrand to reflect the company’s evolution from on-site conversion solution to full-funnel direct booking channel.

Beyond conversion optimization, Triptease’s new Guest Intelligence Platform identifies a hotel’s most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.

A cornerstone of the new proposition, Triptease’s traffic acquisition solution (launched in beta in October 2018) joins parity management, price comparison, tailored messaging and live chat on the Triptease Platform.

Data Protection

Data protection and privacy: why earning guest trust and building security is crucial

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Shutterstock

In this age of consumer uncertainty and increasing levels of cybercrime, what can hotels do to protect guest data and build trust?

In a post-GDPR world, hotels must conform to stringent privacy regulations. These new regulations might reassure some guests that their data is being collected, stored, and used responsibly. But is paying lip service to data policies enough to gain real trust?

Arguably, one of the best ways to earn trust is by demonstrating empathy. Hotels need to let guests know that they genuinely care about their privacy. Explain to your guests how their data is being collected and shared, and why you’re collecting it in the first place.