Distribution

Airbnb confirms stake in India’s OYO

Apr 01, 2019 / Airbnb
TechCrunch
TechCrunch

Airbnb is continuing to widen its focus beyond “unconventional” hotels as it gets ready for a much-anticipated IPO.

Neither party confirmed the size of the deal announced today, but an industry source told TechCrunch that it is between $150 million and $200 million.

OYO and Airbnb had previously been rivals of sorts, but OYO has pivoted toward hospitality services - including logistics and management - rather than simply aggregating budget hotels. Airbnb, with its HotelTonight acquisition, has shown it wants to be a booking destination across different types of verticals.

That exposure could help OYO - which stands for “On Your Own” - as it looks to break into the overseas-traveler market, having previously been more popular with local or regional travelers.

OYO: Overtaking Marriott only the beginning, says Ritesh Agarwal

Market Data

5 trends affecting the US hotel industry

Apr 01, 2019 / Trends
Shutterstock
Shutterstock

Data analysts at the recent Hunter Hotel Conference hit on issues affecting hotels and where the industry is headed.

The U.S. hotel industry continues to grow at a slow and steady pace, but there are several factors that could affect this period of growth.

One of them being the slowdown in international demand to the U.S. when looking at air travel while domestic air passenger growth remained steady. Domestic was truly the wind in the sails of hotel room demand in 2018 as opposed to international visitors coming and spending nights in hotels.

There are a number of reasons behind why less international travelers are coming to the U.S., he said, but the main reason is that the U.S. is more expensive than it has been over the last five years.

Business Travel

Marriott launches “one-stop-shop” for MICE planners in APAC

Apr 01, 2019 / Marriott
Marriott International
Marriott International

Marriott International has launched Marriott Events Asia, a dedicated meetings and events website for the APAC region, designed for MICE professionals.

The new website offers a comprehensive resource hub, developed with the end-user in mind. It features a mix of content to assist MICE professionals through the event management journey - from planning to execution.

Described by Marriott International as a “one-stop shop” for meeting planners, the Marriott Events Asia website provides the latest industry trends and event tips, Marriott’s key MICE destinations and openings around the world, and examples of innovative meetings and events to help inspire planners.

Revenue Management

3 trends in hotel compression nights and what they mean

Apr 01, 2019 / Pricing
Shutterstock
Shutterstock

As the number of compression nights continues to decrease overall in the U.S., will pricing power be a concern in 2019?

Compression nights - the high-demand periods in which occupancy exceeds 90% or 95% -have long served as opportunities for hoteliers to achieve peak pricing performance.

But as the number of compression nights continues to decrease, pricing power has not waned. Factors such as group business and events continue to play important roles in driving compression nights. Moving forward in 2019, hoteliers should closely monitor historically significant periods for compression nights in their local markets as well as the ADR premiums on those nights.

Distribution

Google introduces brand filter for hotel search on mobile

Apr 01, 2019 / Google Hotel Ads
Koddi
Koddi

Previously, users did not have the option to narrow their hotel search results by brand, but now they can filter by their preferred hotel chain and its respective brands.

This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for Hotel Search, and a vacation rentals filter.

This change could stimulate interesting shifts within metasearch, especially when we consider consumers with high brand loyalty. Users who tend to specify their desired brand choice within their initial search query will now be met with a smoother experience. This same group may also no longer see enticing deals offered by competing properties.

Digital Marketing

Booking.com-style personalization works for hotels

Apr 01, 2019 / Triptease (sponsored)
Shutterstock
Shutterstock

Triptease's A/B test on the effect of personalization on hotel websites confirmed that dynamic website experiences have a clear impact on conversion uplift for hotels.

The company scientifically proved that for small hotel groups and independents, the impact of personalization is at least 16% conversion rate uplift. This is significantly higher than the average baseline uplift we recorded for hotels of all sizes.

In this video we spoke to our Chief Tease Charlie Osmond and Chief Product Officer Alasdair Snow about the potential reasons for the difference.

Distribution

The hotelier's guide to building a successful distribution strategy

Shutterstock
Shutterstock

Take a deep dive into identifying the right mix of direct and indirect, which distribution channels to focus on and invest in, making the most of data and thoroughly explore.

Data, analytics, personalization and mobile are redefining the travel marketplace. Adding to the complexity, the growing prevalence of metasearch sites and reliance on OTAs has revolutionized how consumers search for and book hotel rooms.

Travelers are becoming increasingly interested in new experiences. On top of that, selecting the right channel mix that gets your hotel in front of guests and drives the most demand and highest number of bookings can be elusive. Having awareness of technology trends, evolving consumer behaviors and understanding the new opportunities they provide are all essential for any hotelier that wants to stay competitive.