Products & Services

Hyatt CEO found homesharing experiments ‘challenging’

May 02, 2019 /
Hyatt
Hyatt

The company has experimented with homesharing investments previously but said it's experiences were ultimately “challenging” and that those businesses were not “sustainable.”

During a conference call with investors to discuss Hyatt’s first quarter earnings,

Hyatt Hotels CEO Mark Hoplamazian said the following about Hyatt’s experiences with Onefinestay and Oasis: “When you’re dealing with high-end properties and you try to maintain a level of quality on a consistent basis, the delivery model is expensive and hard to get to a point where you are receiving, from a financial return perspective, a sustainable model.”

He also noted the “negative impact” of stricter regulatory environments in a number of markets as a challenge that will continue to “persist.”

Distribution

China: Ctrip sets tone for offline expansion

May 02, 2019 / Ctrip
Ctrip
Ctrip

Ctrip is expanding its offline footprint to more than 8000 stores by the end of this year.

A themed store featuring elements of New South Wales province of Australia opened doors in Shanghai's downtown near People's Square in March. It is a collaboration between Ctrip and Destination New South Wales, a local tourism organization, the Shanghai Observer reported.

Ctrip aims to add more than 1,300 physical stores this year. That would swell the total number of its offline stores to more than 8,000. So, even in the offline space, Ctrip would emerge as one of the nation's largest travel operators.

Distribution

How OTAs optimize conversion across the customer journey

May 02, 2019 / OTAs
Shutterstock
Shutterstock

With 64% of travelers preferring to book directly with suppliers, Travelport looks at what OTAs can do to increase conversions.

According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers (e.g. airlines, hotels, car rental companies). So where are OTAs going wrong?

For OTAs to optimize conversions, they must shift their focus from ‘getting the booking’ to looking at the entire traveler journey: inspiration, shopping, booking, pre-trip, in-trip, and post-trip.

Digital Marketing

Facebook bid multipliers for hotels

May 02, 2019 / Facebook
Facebook
Facebook

Bid multipliers enable the use of complex, customized bidding strategieswithout the need to create several different ad sets with relatively small audiences.

On the one-hand, segmentation allows Facebook advertisers to bid differently for high-priority audiences, but on the other hand, over-segmentation hurts performance and reduces overall efficiency. Enter bid multipliers – an important tool to maximize revenue while improving advertising efficiency.

For hotel brands, that means consolidating the total number of ad sets while still reserving the majority of their budget for the highest-value prospective travelers within a target audience.

Digital Marketing

Facebook pivots to what it wishes it was

May 02, 2019 / Facebook
Shutterstock
Shutterstock

Facebook is rolling out what could be called an “aspirational redesign.” Rather than polishing what Facebook was, it tries to spotlight what it wants to be.

Functionally, Facebook's redesign means placing Groups near the center of a freshly tabbed interface for both Facebook’s website and app, and putting suggestions for new ones to join across the service. Groups will be flanked by Marketplace, perhaps the Facebook feature with the most latent potential. It’s a rapidly emerging use case Facebook wants to fuel.

If Groups is what’s already working about Facebook’s future, Watch is the opposite. It’s a product designed to capture the video viewing bonanza Facebook observes on Netflix and YouTube. But without tentpole content like a “Game of Thrones” or “Stranger Things,” it’s failed to impact the cultural zeitgeist.

Technology

Sabre announces migration of La Quinta by Wyndham to SynXis Platform

Shutterstock
Shutterstock

This unprecedented migration involved the simultaneous transition of La Quinta's reservations software and property management system for more than 900 hotels.

With the move, La Quinta joins Wyndham Hotel & Resorts' 19 other hotel brands in operating on Sabre's SynXis Platform, with all properties now operating on the platform's central reservation systems (CRS) and call-center solutions, and the majority now operating on its property management system (PMS).

In coordination with the migration, Wyndham also welcomed La Quinta's more than 900 hotels to its award-winning loyalty program, Wyndham Rewards.

Digital Marketing

Direct hotel bookings in Italy to drop to 16 percent of all online sales by 2023

May 02, 2019 / SiteMinder (sponsored)
SiteMinder
SiteMinder

An analysis by SiteMinder reveals that direct bookings have plummeted from 94% in online hotel sales in Italy 10 years ago to only 20% of the €11.6 billion estimated this year.

By 2023, the contribution is expected to drop a further four percent, according to data by Euromonitor International, to represent a mere €2.1 billion – 16 percent – of the €13.8 billion forecast for that year. The figure also represents a significant decrease from 2012, when direct bookings peaked at a total value of €7.1 billion.

SiteMinder’s alarming analysis comes as it launches State of the Nation 2019: How big is the opportunity for hotel bookings in Italy?, a report revealing that the country’s online sales have risen in recent years thanks to rising traveller confidence in using digital channels. Mobile apps are among the digital channels gaining ground, suggests the report, as travellers increasingly seek both information and last-minute deals.