Distribution

China: Meituan surpassed Ctrip in hotel bookings

Oct 02, 2019 / Meituan-Dianping
Meituan
Meituan

Newcomer Meituan-Dianping may have overtaken travel specialist Ctrip in China’s hotel booking market, but Ctrip chief executive Jane Sun Jie is not concerned.

Last year, Meituan surpassed market leader Ctrip in hotel bookings, taking about a 45 percent share compared to Ctrip’s 22 percent. In March 2018, Meituan clocked 22.7 million hotel nights booked, compared to Ctrip’s 11 million, according to Trustdata, a Chinese data monitoring platform.

In the three months ended June 30, Meituan said it booked 94 million domestic hotel room nights – a jump of nearly 30 percent compared to the same period last year.

These figures are huge for Meituan, a relative newcomer which entered the fray only in 2014. In contrast, Ctrip has been in the travel industry for two decades and has long held the title of China’s largest online travel agency.

Distribution

Where are hotel website visitors coming from?

Oct 02, 2019 / Sabre
Shutterstock
Shutterstock

Data gathered by Sabre Hospitality Solutions across thousands of website sessions shows how the ways guests shop are changing, giving us a view of that evolution in consumer behavior.

While visits from desktop PCs are still the prime source of revenue generation, breaking down revenue by device shows us that revenue from mobile visits went up 43 percent year-over-year from 2017 to 2018. At the same time, visits to hotel websites on mobile finally overtook desktop computers in 2018, with 47 percent of visitors on mobile in 2018 up from 41 percent for the same period in 2017.

Seeing those kinds of statistics should prompt some questions among hotel marketers: Are we making it easy for guests to find the information they need on our website? Are we giving them reasons to book directly with us? And perhaps most importantly, are we making it easy to start searching on their phones or tablets and then pick up the search later, perhaps on a laptop where they’re used to making a purchase?

Digital Marketing

10 ways to improve your hotel's click-through rate

Oct 02, 2019 / Advertising
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Shutterstock

User behavior at its most basic is predictable. There are proven ways of ensuring that you have the best chance of getting a user to click on your links, images, and advertisements.

Online travel is constantly changing. For hotels, things are no longer changing on a daily basis - auctions, reviews, and rates require hour-by-hour, minute-by-minute and even second-by-second monitoring. Trying to stay in the game by manually updating content and ads as circumstances change is an impossible task, even for the largest hotel chains.

Leveraging data to create dynamically-changing content not only allows your hotel to keep up with the fast-paced nature of digital marketing but also gives guests more confidence in the information you’re showing - greatly enhancing the chances of them wanting to take a closer look. Pricing data is the most effective way of accomplishing this, and live prices within an ad have a far greater click-through rate than a more generic alternative.

Digital Marketing

Pew: Facebook leads news consumption among social feeds, but most don’t trust it

Oct 02, 2019 / Facebook
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Shutterstock

As Facebook prepares to launch a “news tab” this month featuring news stories curated by humans, a new report paints a damning picture of how social media is viewed as a news platform today.

A survey from the Pew Research Center found that more than half of the U.S. adults already get their news from Facebook, making it the most popular social platform for news sourcing, with YouTube and Twitter the second- and third-most popular at 28% and 17%, respectively, and a variety of other platforms like Instagram, LinkedIn, Reddit and Snapchat also making smaller but notable appearances.

Overall, a full 88% of all those surveyed believed that social media has “at least some control” over the news people see. But sentiments about that control are poor.

Digital Marketing

3 ways for hotels to grow social loyalty

Oct 02, 2019 / Screen Pilot (sponsored)
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Shutterstock

Facebook, Twitter, Instagram and other social media channels are an open dialog with guests from the past, present, and future.

Long gone are the days when brands strictly implemented “push” marketing, publishing their message with little concern for interaction or a genuine connection.

These days, social engagement is as essential as it is expected. The opportunity to create a lasting online connect with travelers abound and the most successful companies know it.