Distribution

Airbnb edges out Booking.com with 6 million listings

Mar 03, 2019 / Airbnb
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Shutterstock

Competition in the home-rental business just got tighter with two of the biggest players releasing new data in an attempt to outshine one another.

Airbnb announced on Friday that it now has six million global listings. This means the startup now has more listings "than the six largest hotel groups have rooms, combined," the company said in a statement.

The new figure places San Francisco-based Airbnb a nose ahead of Booking Holdings, which reported earlier this week it had more than 5.7 million home-rental listings as of the end of December.

While the home-rental competition is largely a two-horse race, Expedia's HomeAway, is also gaining ground.

Distribution

Hotelbeds on rate leakage: "We're committed to stopping this"

Mar 03, 2019 / Hotelbeds
Hotelbeds
Hotelbeds

Wholesalers as a group have been the ones coming under fire as more hoteliers crack down on parity-breaking rates.

Should it discover that any of our B2B customers are selling FIT rates that are meant to be packaged as stand-alone rates, then they will be penalized and restricted by Hotelbeds, the company said.

Hotelbeds is taking a proactive approach on this topic. Firstly it has been segmenting its distribution by leveraging the advanced data analytics capabilities that it now has; and secondly it has tripled the size of the team dedicated to monitoring this area.

The wholesale space is immensely complex and fragmented. So the best way to prevent leakage is to work with fewer but better-quality wholesale partners.

Distribution

Trivago shares insights into behavior of travelers on its metasearch platform

Mar 03, 2019 / Trivago
Trivago
Trivago

A new report by Trivago shares insights into traveler's hotel search behavior on its platform.

The in-depth data analysis examines when trivago users search for a hotel, which factors narrow down their search options, what prices they pay, how much they are prepared to pay, and their hotel-stay patterns.

An analysis of travelers’ usage of filters to narrow down hotel preferences on trivago reveals that the price filter is the most commonly used, with 54% of users across all regions interacting with it.

Business Travel

Marriott CEO: Commission reduction affected Q4

Mar 03, 2019 / Marriott
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Shutterstock

Marriott reported relatively sluggish Q4 revenue growth in North America, with CEO Arne Sorenson citing group commission cuts as a contributing factor.

Marriott was the first of the major hotel companies to reduce commissions on group bookings at North American properties from 10% to 7% in early 2018. The cut went into effect March 31, 2018.

While many of its principal competitors have moved similarly, Marriott was exposed to having lower commissions for much of 2018, the company said

Digital Marketing

The push and pull of travel advertising

Mar 03, 2019 / Advertising
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Shutterstock

Phocuswright's Travel Advertising in U.S. and Europe: Industry Sizing and Trends is a deep-dive into the landscape of current ad spend and trends.

The study assesses the market, challenges faced, and technologies – by channel, device and travel industry segment, covering the essential trends that define digital travel advertising.

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings, and a foray into emerging technologies to stay relevant.

Here are the key takeaways from the travel research report.

Products & Services

Eight ways to be a winner in hotel operations

Mar 03, 2019 / Cendyn (sponsored)
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Shutterstock

Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made.

Whether you’re at the front door or front desk, in food & beverage, housekeeping or maintenance, every guest touchpoint is an opportunity to impress. Own it.

Don’t wait for complaints to learn about guest disappointments. Be on the lookout for signs of trouble. If you don’t notice them, guests will. Take action to fix issues on the spot, and look for opportunities to turn a routine stay into an unforgettable experience.

Digital Marketing

GCommerce and NAVIS announce strategic partnership

Mar 03, 2019 / GCommerce (sponsored)
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Shutterstock

Hoteliers now have the opportunity to leverage the expertise of both companies to increase direct bookings through personalization and bringing digital and offline reservation data together.

The partnership will allow both companies to cross-refer services to their existing client base as well as present a unified set of solutions, to help hoteliers with more effective marketing and engagement.

The alliance benefits hoteliers by not only blending digital and offline reservation data, but also by providing the ability to optimize marketing campaigns with the blended data at their fingertips.