Digital Marketing

Google teases new reward system

Apr 03, 2019 / Google
Google
Google

After the tech giant quietly rolled out its Hotel Search site - which has kept every metasearch and OTA on their toes - the company has now teased its new rewards program.

In his presentation entitled “Innovation in emerging markets – How to drive user acquisition, activation, engagement, and purchase in emerging markets to help both customers and suppliers get ahead”, Prihatna teased on Google’s “engagement rewards” program that will help companies to acquire and retain users as well as increase conversion and engagement.

He explained that mobile users delete apps that are not used on a daily basis, or simply because they get nothing out of it. Therefore, Google is devising a way to entice users to stay in the app by introducing a reward system. Prihatna used examples like “playing a particular game app until level 5 and get a food delivery for free or download the file and get a free ride.”

Distribution

OTAs put human touch back in booking process

Apr 03, 2019 / OTAs
Ctrip
Ctrip

OTAs are working to strike a balance between technology and physical customer service, challenging the notion that online players lack the human touch.

Recognising this, some OTAs have pumped large investments into customer care resources. For example, Ctrip Group-owned Trip.com has launched two in-house call centres in Tokyo and Shanghai to “handle customer concerns with full-time employees who can empathise”, explained Peter Yoshihara, general manager, Japan, Trip.com.

In this space, Ctrip has found a solution that marries technology and the human connection. In China, where travellers are starting to eschew mass group tours for free-and-easy arrangements, the OTA has tweaked its model to now provide travellers with a dedicated travel guide or destination expert who is available on WeChat and video chat, shared Brett Henry, president director, MG Holiday Group.

Products & Services

Ibis to reinvent itself with music, arts and hip design

Apr 03, 2019 / Accor
Accor
Accor

Accor’s economy brand is making a big push to meet guests’ demands for buzzing entertainment, hip lobbies and cutting-edge guestroom design with the launch of three room prototypes and a music and arts program.

The Ibis brand is 45 years old, but with fresh new design and music and arts concepts in place Accor executives believe the economy option will be seen as the youngest, hippest, most vital upstart in their locations.

Music is Ibis’ focus to gain more market share in an increasing busy economy and budget landscape where lobbies and other public spaces need to be buzzing all the time, not just with diversions but also with design.

One part of the musical idea, Lassman said, is to have 44 “battle of the bands”-type contests with 90 emerging bands across 17 countries.

Digital Marketing

Why travelers expect brands to deliver an omnichannel experience from start to end?

Apr 03, 2019 / Omnichannel
Shutterstock
Shutterstock

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.

Starting a booking on your mobile and continuing the process at your laptop while maintaining the booking process will be like starting your favourite TV series while commuting with your mobile and continuing the chapter on Netflix when you arrive home.

Omnichannel touchpoints between travelers and brands
serve as crucial perspectives for accomplishing a goal as they create an overall customer experience.

Interestingly, it is responsible for delivering a unique customer experience irrespective of the device used or channel preferred at every phase of the travel cycle i.e. from search to comparison, booking, and experiencing the service.

Digital Marketing

Google Maps Marketing: The ultimate cheat sheet

Apr 03, 2019 / Google
Shutterstock
Shutterstock

Here's how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO.

Google Maps is the most popular navigation app by a landslide, with 67% of total navigation users -- second to Maps is Waze, with only 12% of total users.

This means it's a critical tool for ensuring local consumers can find your business.

Google Maps can help bolster your online presence in local search results, which demonstrates your legitimacy and relevancy as a company. Additionally, ranking high in search will ideally convince consumers to choose your business over a competitor's.

Products & Services

Building a client-centric culture and the art of high retention

Apr 03, 2019 / IDeaS (sponsored)
Shutterstock
Shutterstock

From the C-suite to the summer interns, everyone must live, breathe, and eat client satisfaction.

In the world of B2B software solutions, there are two types of companies: those that put client interests first with every decision across all departments, and those doomed to fail.

While business practices vary from place to place, client satisfaction and retention are the worldwide benchmark of a well-run company with a high-quality product. So, what can you do to ensure you and your wider organization consistently keep your clients at the very top of your priority list?

Digital Marketing

Improve ad quality score through Google Ads scripts

Apr 03, 2019 / GCommerce (sponsored)
Google
Google

Google Ad scripts are useful tools that can be used for every industry from hotel digital marketing to ma and pop shops doing their own PPC.

These scripts automate tedious processes and tasks that sometimes take an unreasonable amount of time. This automation allows search specialists to focus on what’s most important and ultimately saves time and money for our clients.

Google Ads Scripts are JavaScript based codes that anyone can implement in order to automate certain functions within Google Ads.