Distribution

Expedia, Booking.com warn AirAsia

Jun 03, 2019 / AirAsia
AirAsia
AirAsia

Expedia and Booking.com are warning that budget airline pioneer risks being destabilized by ambitious plans to become the "Amazon of travel".

AirAsia, which already offers limited travel plans on its website, plans to expand the online service to include booking flights with rival airlines and ecommerce.

As profits tumble in the face of rising fuel costs and intensifying competition, the company is seeking alternative sources of revenue as it invests $24.6 million a year to become a technology-led company.

Distribution

IATA reduces 2019 airline profit forecast

Jun 03, 2019 / Airlines
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Shutterstock

Rising fuel costs and weakening of global trade have led IATA to downgrade its profit forecast for the airline industry this year.

The trade group now projects industry profit for 2019 to be $28 billion, down from its December 2018 forecast of $35.5 billion.

Despite the global downward trends, the trade group expects North American airlines to excel in 2019, earning post-tax profit of $15 billion compared with $14.5 billion last year.

Digital Marketing

Content marketing tips for travel tech

Jun 03, 2019 / Content Marketing
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Shutterstock

As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing.

The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It’s not nearly as effective as it could be.

When done well, content marketing offers numerous benefits: increasing visibility in search, building and engaging a qualified audience, driving website traffic and sales leads, and nurturing prospects along the path to purchase, upsells and renewal.

Digital Marketing

Google to ‘stop supporting’ Google Trips for Android

Jun 03, 2019 / Google
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Shutterstock

The latest version of Android suggests that Google Trips will be "sunset" soon, as most of its features found its way into the revamped Google Travel.

Google will “stop supporting” the app, and encourages users to find “favorite features” in other services like the new Travel website. Full feature parity - namely offline capabilities and maps - will likely make their way to Google Maps, which is set to add trip bundles over the coming months.

However, version 1.14 leaves some ambiguity on whether the app will stop working for existing users that already have it installed.

Digital Marketing

Apple will block marketers' access to email addresses

Jun 03, 2019 / Email
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Shutterstock

Apple is coming between marketers and their email lists with new privacy updates it revealed at its yearly Worldwide Developers Conference.

At Monday's event, Apple showed off a new sign-on service - an alternative to offerings from Facebook and Google - that lets consumers join apps using their Apple accounts.

One of the perks is a more private option, so consumers don't have to share their true email addresses with developers and brands when they sign up for services. Also, if consumers want to deactivate their email connection to a marketer they can, and the marketer won’t have an address on file.

Apple: New operating system update doubles down on privacy

Digital Marketing

Convincing travelers to book direct: the mindset of the modern shopper

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Shutterstock

The digital revolution has created an entirely new consumer mindset. We live in an online world of shrinking attention spans and a desire for instant gratification.

This mindset has been largely cultivated by e-commerce giants battling it out for consumer attention. Tailored ads, personalized recommendations, and a host of conversion-driving tactics are now deployed to ignite interest and motivate purchases.

These same consumers are your own hotel’s potential audience. Is your hotel website optimized to influence their behavior and booking decisions? Just like the OTAs, you can implement an array of proven conversion triggers throughout your website.

Technology

Hotels: How to win the race of technology and innovation

Jun 03, 2019 / SnapShot (sponsored)
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Shutterstock

The hotel industry has been known to be lagging behind other more advanced industries, but if we all know that, then why hasn’t more been done to help the industry catch up to the others?

Fortunately, while the industry is lacking in comparison to others, the experts provide their opinions on how to improve the situation and that the technology does exist and is readily available.

Once hoteliers begin to change their perception on the value of technology and understand the importance of investing in innovative and advanced hotel technology, the industry has a fair chance in catching up to other industries.