Distribution

GDSs continue to see opportunity and growth in their hospitality divisions

Amadeus
Amadeus

The addition of new sources of hotel content raises an interesting theory of whether GDSs can create their own network effect.

Peter Waters, executive vice president, hotels, mobility and insurance for Amadeus, believes this to be the case. “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”

He adds that the more volume going across the platform makes it a more attractive proposition for providers to come in because “they see they will get more bookings.”

Related: GDS hotel bookings increased 6.4 percent in 2018

Revenue Management

Why dynamic pricing will transform travel distribution

Jul 03, 2019 / Pricing
Shutterstock
Shutterstock

Smarter pricing structures will allow travel brands to create more relevant prices for their customers, boosting revenue and loyalty, finds a new report.

Currently, most revenue management systems (and revenue managers) take into account things such as historical demand curves, events, and conferences, seasonal factors, and overall route capacity, etc. However, with the changing ability of systems to factor in a greater depth of information in very short timeframes and from an almost unlimited number of sources, the calculation of demand is starting to change.

Pricing within the travel industry is evolving to match consumers and what they are willing to pay far more accurately as a result of a better understanding of impacting variables and more ability to deploy granular prices across distribution networks.

The upshot of this, according to a new report, is that travel brands can continuously adjust their pricing to suit their customers and thus maximize the revenue they get for each route or room.

Related: How to change from a static to a fully dynamic distribution model

Business Travel

Egencia is building its own hotel rate assurance technology

Jul 03, 2019 / Egencia
Shutterstock
Shutterstock

The company in the process of building its own technology solution which uses machine learning for hotel rate assurance rather than relies on third-party technology.

Popularized by Tripbam and Yapta, hotel rate assurance is now a common part of travel management. Dozens of travel management companies work with those firms to provide a hotel re-shopping service and switch travelers to more favorable rates.

American Express Global Business Travel decided to build its own system. So has Travel and Transport (which also works with Tripbam and Yapta). Now Expedia’s Egencia is doing the same.

Market Data

Asia: Online travel agents facing disruption

Jul 03, 2019 / Asia Pacific
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Shutterstock

Brands that build their services to connect tourists to their immediate surroundings and people rather than just providing digital connectivity will fare much better as travelling trends change.

Southeast Asia’s travel unicorn start-up, Traveloka's selling point goes beyond just offering competitive airfare and hotel room rates, but also providing the ultimate booking experience to its users with flexible payment options to boot.

A trip to the neighborhood mall today counts as a journey, and Traveloka wants to cash in on these trips as well. “Our definition of travel has shifted,” said Traveloka’s chief marketing officer, Dannis Muhammad, whose company is now offering restaurant vouchers and special dining deals for users in Indonesian cities.

Related: What will OTA 4.0 look like?

Technology

Uber Eats invades restaurants with Dine-In option

Jul 03, 2019 / F&B
Uber
Uber

Tired of cleaning up after take-out or getting hangry waiting at your table in restaurants? Well, Uber Eats is barging into the dine-in business.

A new option in some cities lets you order your food ahead of time, go to the restaurant, then sit down inside to eat. Adding Dine-In lets Uber Eats insert itself into more food transactions, expand to restaurants that care about presentation and don’t do delivery and avoid paying drivers while earning low-overhead revenue.

Uber’s Dine-In option is now available in some cities, including Austin, Dallas, Phoenix, and San Diego, where it could save diners time and fees while helping restaurants fill empty tables and waiters earn tips.

Distribution

Meituan taps SiteMinder to explore overseas hotel market

Jul 03, 2019 / SiteMinder (sponsored)
Meituan
Meituan

Meituan, China’s leading e-commerce platform for services, has appointed SiteMinder, the global hotel industry’s leading guest acquisition platform, as its online distribution partner.

The appointment marks Meituan’s first partnership with a hotel distribution technology provider as the company looks to expand its hotel inventory beyond its home market of China.

On 1 May 2019, Meituan set an industry record by processing over 2.8 million domestic hotel room nights in one day. By strategically partnering with SiteMinder, the e-commerce giant now has a complete hotel technology stack to attract international hotel markets, beginning with South-East Asia.

Digital Marketing

Hotel blogging best practices 2019 (part 2)

Jul 03, 2019 / Screen Pilot (sponsored)
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Shutterstock

A major blog category, one that can’t possibly be left out, is your collection of articles about the hotel itself.

In many ways, this is the whole purpose of having a blog. The SEO you generate with your locality, hotel name, and the names of your services and amenities will inevitably draw flocks of casual trip planners to your blog articles.

An FAQ page is SEO gold. Potential guests will search for details on your hotel policy and the property blog is the perfect way to provide those details in a friendly and engaging way. Your policies regarding children, pets, room service, restaurant hours and special requests will all be hot issues.