Distribution

Agents irked by Four Seasons' direct-booking social media ads

Shutterstock
Shutterstock

The agency community is agitated by a Facebook campaign from Four Seasons Hotels and Resorts, touting perks when booking directly with the company.

While travel advisors say the campaign diminishes the value of their services in the eyes of consumers, Four Seasons maintains it is committed to the agent channel but is seeking to reach consumers in a variety of channels; it does not believe its Facebook campaign targets travel advisors' existing clients.

Some of the ads include language such as "complimentary perks when you book with us."

Products & Services

Accor launches new lifestyle brand TRIBE

Mar 04, 2019 / Accor
Accor
Accor

Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE.

Accor's new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high-quality hotel experience at an affordable price.

TRIBE aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price. Tribe is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors.

Products & Services

More options for travelers than ever before

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Shutterstock

From modern reinventions of camping classics to space-age pods providing a comfortable place to rest, travelers have more options than ever when it comes to booking their next getaway.

Recent research conducted by Booking.com explores the trends surrounding alternative accommodations, inspiring the definitive guide to some of the most talked about and on the rise accommodation types around the world.

With 30% of travelers planning to stay in an apartment in 2019 and one of the fastest growing accommodation types being booked by global travellers on Booking.com, it's clear they are as popular as ever.

Distribution

Hotels tap new tech to clamp down on rogue rates

Mar 04, 2019 / OTAs
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Shutterstock

Hotels are hiring companies to clamp down on online travel sites displaying cheap rates against their wishes.

Hotel worries about “rate integrity” are as old as the internet. But lately, hotels appear to be paying more attention. Some have begun to administer penalties to online travel agencies and wholesalers they believe aren’t being above board.

To sleuth who’s to blame, hotels are increasingly using new tech tools. Fornova is one startup, based in Yokne’am Illit, Israel, that made its name by monitoring and benchmarking rates online and has a sideline in helping fight rogue rates.

Digital Marketing

Using the Google Assistant to book a hotel room with your voice

Mar 04, 2019 / Voice Recognition
Google
Google

It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry.

Some studies have anticipated that voice will account for 50% of searches in under two years. What seems unquestionable is that users will be searching the net very differently before too long.

The new priority now involves connecting your direct channel to the end user right from their first point of contact with the Internet, which increasingly means the voice assistants available on phones (like the Google Assistant or Siri) and home devices like Google Home or Amazon’s Alexa.

Digital Marketing

The lowdown from Travel Technology Europe 2019

Mar 04, 2019 / Triptease (sponsored)
Triptease
Triptease

Read on to get the latest on outbound Chinese travel, Expedia's take on Artificial Intelligence and what the industry has learned post-GDPR.

Travellers are now doing their own research and once they are at their destination they use tech to make the most of the places and attractions they visit.

However, much of the technology used by Chinese travellers is completely different from what is used in Europe or North America. When it comes to social media, it's all about WeChat and Weibo rather than Instagram and Facebook.

Technology

What should the perfect hotel tech partner look like?

Mar 04, 2019 / Runtriz (sponsored)
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Shutterstock

There’s some truth to the increasingly ubiquitous saying that all companies are technology companies now.

Certainly some more than others, but I’d say hotels have officially waded into  -  or, perhaps, been shoved in  -  to tech waters so deep that it’s an apt notion worth considering every time a new technology vendor is up for consideration.

Look at the numbers. Hotel technology budgets have been on the rise for many years, and 2019 is no different. While 38% are satisfied with where the technology budget currently stands (or have no choice but to keep it, as is, which is more likely the case), 54% are increasing budgets, some as much as 10%.