Market Data

STR and Tourism Economics downgrade U.S. Hotel Forecast

Jun 04, 2019 / STR
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The U.S. hotel industry is projected to see overall performance growth of 2 percent for 2019 and 1.9 percent for 2020, according to STR and Tourism Economics’ latest forecast.

The growth figure for 2019 is lower than the 2.3 percent increase projected in February of this year.

For 2019 as a whole, the U.S. hotel industry is projected to report a 0.1 percent increase in occupancy to 66.2 percent, a 1.9 percent rise in average daily rate (ADR) to $132.32 and a 2 percent lift in revenue per available room (RevPAR) to $87.65.

Related: US hotels exceed expectations in April despite Easter

Distribution

Tripadvisor cautions on hotels

Jun 04, 2019 / TripAdvisor
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Tripadvisor’s CEO said the platform was not expecting growth in hotels in the second quarter, but remained hopeful of improvement in the second half.

The company has continued to change its hotels product, including more personalised hotel listing, based on a consumer’s browsing behaviour and more localised search results. The company added 100,000 new listings in our hotel business, up approximately 10% year-on-year.

It also appointed Kanika Soni as its new hotels president. Kaufer said: “Her experienced leadership in driving great success with well-known customer-focused brands is the perfect fit as we navigate a dynamic competitive landscape.” Soni joined Tripadvisor from the Walt Disney Company, where she was SVP, global e-commerce of the consumer products division.

Distribution

TripAdvisor modified its approach to reviews and sexual assault. Did it go far enough?

Jun 04, 2019 / TripAdvisor
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A woman assaulted by a tour guide says the company’s policies discourage reporting and keep travelers from finding out the truth.

In the sharing economy, people increasingly rely on online and often anonymous reviews from others on where to stay, eat, shop and more. They are willing to trust suggestions from strangers because this practice offers convenience and the comfort of multiple, varied experiences.

Still, the review system depends on the unspoken expectation that everyone involved is writing truthfully. That comes to a head when safety and security is threatened. Whose responsibility is it to ensure that people see information about unsafe places? How can the information in reviews best be vetted?

Technology

Winning with travel tech in the age of the independent hotel

Jun 04, 2019 / Guest Experience
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Not all that long ago independent hotels had no control over guest data or the customer experience but thanks to travel technology this is changing.

Not everybody is benefiting yet but travel technology is powering independent hotels into the future. “I believe wholeheartedly that this is the age of the independent hotel,” says Anthony Scotland, Director, Strategy and Special Projects at Hersha Hospitality Management, which operates a portfolio of US-based independent hotels.

According to Scotland, the best thing about working with independent hotels is the ability to experiment and pilot new technologies. “It’s like being in the lab with the properties,” he says.

Distribution

How Grab is becoming an everyday, everything app in Southeast Asia

Jun 04, 2019 / Grab
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Within a span of seven years, Grab has taken its mobile-based ride-hailing service to an exponential growth across eight countries in the SEA region.

The big moment for Grab came last year when it acquired its rival Uber’s entire ride-hailing service in the region. So much so that Grab has now become a “decacorn” with a valuation of close to US$14 billion. With Grab, basically, one can swipe into its mobile-based application to hire anything that rides on wheels.

Touted as the super app model, Grab has forayed into multiple consumer services sectors such as hotel booking service, on-demand video platform, ticket purchasing, food ordering, grocery shopping, besides offering financial services.

Digital Marketing

HEBS Digital rebrands as NextGuest Digital

NextGuest Digital
NextGuest Digital

HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is changing its name to NextGuest Digital, effective today.

“The name change to NextGuest reflects our goal of helping hotels reach their ‘next guest’ by leveraging our next-generation innovations in digital, CRM, and technology. NextGuest’s more comprehensive services will make us a more valuable partner for hotels” said Felix Laboy, Executive Chairman of NextGuest.

NextGuest Digital provides hoteliers with everything they need to thrive in the digital world, with cutting-edge web design powered by the agency’s own proprietary CMS technology and best-in-class digital marketing. The rebrand comes as parent company NextGuest expands to include a technology innovations lab, strategic consulting, and bolsters its ranks with experienced hospitality talent.

Products & Services

How to manage and meet the demands of today’s hotel guest

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Shutterstock

Today’s hotel guest want the latest technology, an array of dining options, personalized entertainment options, and the chance to enjoy once-in-a-lifetime trips and tours. For hotels, keeping up with these demands can be challenging to say the least.

Instead of recommending a standard list of sightseeing trips, inspire your guests with special experiences that can’t be found anywhere else. Research unique trips, upcoming events, and locally-led tours or activities that will offer them an opportunity to try something completely new.

To help tailor your recommendations, find out about your guests’ personal interests before they arrive. To make life easy for them, create a series of trip experiences that they can choose from, such as ‘nature and adventure’, ‘fine dining’, ‘shopping’, and ‘relaxation’.