Revenue Management

Hotel revenue changes suggest new guest preferences

Nov 04, 2019 / Guest Experience
Shutterstock
Shutterstock

Changes in guest preferences have evolved hotel stays and changed hotel revenue beyond rooms revenue, according to a new analysis of hotel spending.

From the high-tech preferences of Generation Z to the experiential fondness of millennials and the health and wellness realities facing baby boomers, hotels continually adjust the amenities and services they offer to satisfy their guests based on extensive consumer research.

From the perspectives of owners and operators, the changes in guest preference manifest themselves on the hotel operating statement. Over the years, income from the variety of revenue-generating departments operated at hotels rise and fall as guests opt to purchase their newly favored amenities and service.

Distribution

Japan: Rakuten eliminates all parity requirements

Nov 04, 2019 / Rakuten
Rakuten
Rakuten

Japan’s largest domestic online travel platform has officially committed to remove all rate and availability parity obligations in its contracts with the nearly 33,000 hotels listed on its site.

Rakuten becomes first firm in Japan to commit to remedies by eliminating parity clauses.

The commitment will run for three years, at which point Rakuten’s industry position will be re-examined. It’s unclear what effect Rakuten’s commitment might have on Booking.com or Expedia, both of which were part of the JFTC’s investigation that began in April with raids on each distributor’s Japanese offices.

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Uber puts the brakes on growth at any cost

Nov 04, 2019 / Uber
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Shutterstock

What Uber seems to be doing is precisely what investors want now. The company is trying to stop growing where it doesn’t make sense.

Third-quarter revenue from rides increased 23% in the quarter, rebounding from a growth slowdown. The adjusted revenue growth for Uber Eats, the restaurant delivery service, also accelerated.

The divergence between slowing growth in total transactions and a faster pace of revenue in crucial segments suggests that Uber has increased consumer prices, reduced incentives or made other tweaks to keep more revenue from each ride or food delivery - even if that means some people are turned off enough not to use Uber at all.

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Airbnb now accessible in twice as many languages

Nov 04, 2019 / Airbnb
Airbnb
Airbnb

Now supporting 62 languages around the world, the Airbnb platform is accessible to more than 4 billion native speakers.

While Airbnb is already used in more than 191 countries and regions around the world, the company is constantly working to make its platform accessible to more people, from Albanian to Zulu.

Approximately six guests check into an Airbnb listing every second. And these check-ins are happening around the world: In 2011, there were 12 cities with more than 1,000 Airbnb listings; today, nearly 1,000 cities have more than 1,000 Airbnb listings.

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SiteMinder launches the Hotel App Store

Nov 04, 2019 / SiteMinder (sponsored)
SiteMinder
SiteMinder

Hotels can now choose how they connect their business systems to applications designed for the guest experience and revenue.

Until now, marketplaces have been closed environments for hotels, accessible only by using a marketplace provider’s designated property management system (PMS).

SiteMinder’s Hotel App Store has opened up this access to all hotels, by allowing them to connect to more than 100 applications - including revenue management and upselling, guest messaging, guest review management, room controls, airport transfers and keyless entry - through a single interface and from a selection of more than 80 PMSs or SiteMinder’s channel manager.