Technology

Cendyn acquires The Rainmaker Group

Aug 05, 2019 / Cendyn (sponsored)
Cendyn
Cendyn

The acquisition of The Rainmaker Group’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business.

Aligning operations, marketing, sales, and now, revenue will provide hoteliers with the means to optimize their strategies and drive performance and loyalty across their businesses. As part of the acquisition, Tammy Farley, Co-Founder of Rainmaker will move to the role of board member.

Rainmaker has provided intelligent profit platforms to hotels across the globe for over 20 years. This heritage and insight into the industry have enabled the team to deliver expertise, exceptional service and results to its clients in the hospitality and gaming industries.

Loyalty Program

Marriott on loyalty and legacy

Aug 05, 2019 / Marriott
Marriott
Marriott

Julius Robinson, who is currently Marriott International’s senior vice president of classic premium full-service brands, might be something of a poster child for the concepts of loyalty and legacy.

He’s been at Marriott for his entire career, starting when he was working part-time at a call center as a college student more than 25 years ago.

He described his own ever-evolving path to his current position, and shared with LODGING his thoughts on how legacy brands, such as Marriott Hotels and Sheraton, can maintain customer loyalty built up over decades, and otherwise advantageously leverage their reputation and size in today’s competitive environment.

Related: What can travel marketers learn from Marriott's Bonvoy launch?

Distribution

Google is shutting down its Trips app

Aug 05, 2019 / Google
Shutterstock
Shutterstock

Google is shutting down its Trips app for mobile phones but is incorporating much of the functionality from the service into its Maps app and Search features.

Support for the Trips app ends today, but information like notes and saved places will be available in Search as long as a user signs in to their Google account.

To find attractions, events and popular places in a geography, users can search for “my trips” or go to the new-and-improved Travel page in Google.

Distribution

Expedia TravelAds: How power users maximize their results

Aug 05, 2019 / Expedia
Expedia Group
Expedia Group

If you're already getting a return on your Expedia TravelAds program, why would you want to put in more effort to optimize it? What is the return you stand to gain?

Expedia's TravelAds solution is unique in that your ads don't show unless you have supply for the travel window that the shopper is looking to book. And, if your ads do show but the travel shopper doesn't click on them, you don't pay. So, these ads are a low risk way to reach a targeted audience ready to book. Additionally, TravelAds help hotel revenue and marketing managers book rooms without sacrificing their average daily rate (ADR).

For all of these reasons, TravelAds users who optimize their programs see better and better results. Expedia asked a few of its TravelAds experts to share tips on how TravelAds power users are maximizing their results.

Distribution

eBook: Creating hotel campaigns in Google Ads

Aug 05, 2019 / Google
Google
Google

The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options.

As a beta partner, Koddi has worked with Google to build support for Google Ads in the Koddi platform.

The company's guide will introduce you to hotel campaigns, one of the latest updates to Google Ads and explain the key components that go into making a metasearch campaign on Google.