Data Protection

Marriott data breach left more than 5 million passports vulnerable

Jan 07, 2019 / Marriott
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Shutterstock

The company reported that fewer guests had been affected by the breach than previously assessed

Marriott said that it had identified "383 million records as the upper boundary for the total number of guest records that were involved," versus an original estimate of 500 million.

Marriott divulged a data security breach of its Starwood network dating back to 2014 in November. In addition to passport numbers, the breach exposed names, mailing addresses, phone numbers, email addresses and payment card numbers, among other personal information.

Marriott estimates that approximately 8.6 million unique payment card numbers, all of which were encrypted, were involved.

Data Protection

Travel sites shared data without consent

Jan 07, 2019 / TripAdvisor
Data 190108
Data 190108

Skyscanner and TripAdvisor are among the companies caught up in the latest allegations of data-security breaches levelled against Facebook.

A study of more than 30 popular Android phone apps by campaign group Privacy International found at least two-thirds sent personal data to Facebook from the moment they were opened – before users could be asked for consent and regardless of whether the subjects were Facebook users.

Privacy International identified Skyscanner, TripAdvisor and Kayak as among the apps which sent personal data to Facebook without users’ consent.

The researchers examined apps with built-in Facebook trackers and intercepted data as it was sent.

Market Data

Egencia reveals top 20 business destinations in 2018

Jan 07, 2019 / Egencia
Egencia
Egencia

New York has retained its top spot as the most popular destination for business travellers for the fourth year in succession

The US city comes top ahead of London, which last held the top spot in 2014, and Paris completing the top three. Paris has solidified its status as a European business hub, with air travel to the French capital increasing by more than 20% from January to December.

Overall, Asia dominates the rankings with four cities in the top 10 this year, and seven within the top 20, including the re-emergence of South Korean capital Seoul, which had fallen out of the rankings last year.

Technology

Why the travel industry is blockchain's best bet

Jan 07, 2019 / Blockchain
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Shutterstock

The travel industry is uniquely suited to benefit from blockchain, and one of the best places to watch where blockchain is heading

There are many different players involved, and all need to collaborate seamlessly. When someone wants to travel, they need to deal with airlines, book hotels, find activities, navigate airports and maybe rent a car. They will also have to change their currency so they can shop at their destination.

The hoteliers and airlines also need to collaborate (and compete). Besides running their own website and reservation systems, most of them have found it necessary to collaborate with Global Distribution Systems (GDSs) and Online Travel Agencies (OTAs) to land on more “supermarket shelves” globally. Running these systems adds to the costs on the end customers, but there are also many other hidden fees involved.

Digital Marketing

Google testing price modal feature on Hotel Ads

Jan 07, 2019 / Google Hotel Ads
Google
Google

With this feature, users get a visual representation of the rates during a given period, typically “X” days

Instead of having to take the time and effort to manually click through numerous dates, by using the modal, travelers can instantly see which upcoming dates will be the friendliest to their wallets.

The modal can show rates for up to about a month in advance, so whether users are planning a spontaneous trip this weekend or a trip two weekends from now, this feature will make their research much easier.

Also, in the modal, users are able to see the average rate for the span of dates as well as an option to click the arrows on the modal to move around the selected date range.

Distribution

Starting 2019 off right: Data, channel and room type management

Jan 07, 2019 / rainmaker (sponsored)
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Shutterstock

Budgets are complete, approved, and put to bed. Starting 2019 off right can set your full year up to success

One place to start in data evaluation is with market segments. If you lack proper segmentation, you miss on an opportunity to profit. Segmenting by only group and transient may not be granular enough to allow the user to easily see how segments are actually performing. Good data should allow your segments to extend beyond the market level, to the macro and micro levels.

Better data will let you drill into segments even further, allowing you to isolate issues down to the rate code level. In the matter of a few clicks you can see a detailed view of exactly where you are growing and declining. This can help you determine the success of your efforts or pinpoint losses. Either way you can adjust strategy to ensure you are pursuing the most profitable business. Are you at a granular enough level so you can track at the macro-level and have the flexibility to arrive at micro-level questions you need to answer?

Digital Marketing

7 tools to simplify hotel digital marketing in 2019

Jan 07, 2019 / Screen Pilot (sponsored)
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Shutterstock

The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels

When optimized, these mediums make occupancy – and revenue – soar. With such a multitude of channels, however, managing them all can sometimes feel overwhelming for marketing teams, and at modest-sized properties, the responsibility sometimes falls upon a team of just one.

Fortunately, the modern era also offers efficient, effective digital tools for managing a brand’s digital presence.

Here are seven tools to help simplify your digital marketing efforts.