Digital Marketing

Travel Tripper merges with Pegasus

Travel Tripper
Travel Tripper

The combination is backed by a substantial investment from Accel-KKR, a leading technology-focused private equity firm.

Travel Tripper and Pegasus, two leading hospitality technology providers, today announced that they are joining forces to deliver greater value and innovation to hotel groups worldwide.

The merger brings together two companies known for their industry-leading reservations, distribution, business intelligence, and e-commerce platforms that empower hotel groups large and small to directly own end-customer relationships and maximize bottom-line ROI.

Business Travel

Bleisure is the biggest trend in business travel

Feb 06, 2019 / Bleisure
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Shutterstock

Blending work travel with leisure travel is one of the best perks of traveling for work.

National Car Rental’s second annual State of the Business Travel Industry Survey found that the uptake of “bleisure travel” crosses generations with 90 percent of millennials engaging in bleisure travel in the past year as well as 81 percent of Generation Xers and 80 percent of baby boomers.

While all generations are in on the trend, the surge has been spearheaded by millennials, according to National, which found that they've identified a budget-friendly opportunity. National’s research shows that nearly half of millennials say they've extended business travel into a leisure trip or scheduled a vacation around business travel to save on vacation costs.

Distribution

How Trivago finds ways to make more from less

Feb 06, 2019 / Trivago
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Shutterstock

The company has spent less on advertising and marketing, with the goal of making more efficient use of its expenditures in that category.

Trivago's fourth-quarter results were similar to what investors saw last quarter - revenue was down 8%. Yet the company once again got positive bottom-line results, seeing net income of 11.7 million euros.

The key strategy that Trivago has followed continued to work well during the period. The company has spent less on advertising and marketing, and is seeing greater amounts of revenue come in for each qualified referral it receives.

Revenue Management

How smart are airlines with upselling?

Feb 06, 2019 / Upselling
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Shutterstock

Travel companies have long tried to woo their current customers into buying more, but their promotional tactics have tended to be generic and blunt. Not anymore.

Travel brands are adopting next-generation marketing tools, helping to persuade more of their current customers to splurge on extra products and services in their never-ending quest to boost revenue on the edges.

No prizes for guessing that airlines lead the way. Carriers famously sell more than tickets to fly. They long ago pioneered charging for nearly everything. Now, like other travel suppliers, they’re moving away from one-size-fits-all, open-to-everyone promotions.

Distribution

Google tests Hotel Price Insights on desktop

Feb 06, 2019 / Google
Google
Google

Higher-priced hotels may see a drop in conversion rates as users are engaged into further research and comparison shopping.

Google rolled out hotel Price Insights feature to mobile devices last August. Now the feature is finally being tested on Desktop.

On desktop the feature is located under the Prices tab and is usually displayed to the right of rates box as 3 collapsed graphs – Market Comparison; Price Evaluation; and When To Book.

Digital Marketing

GCommerce honored with two Adrian Awards

Feb 06, 2019 / GCommerce (sponsored)
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Shutterstock

HSMAI honored GCommerce with two Silver Adrian Awards for digital marketing excellence.

GCommerce received the following Silver Adrian Awards for Coast Hotels, There’s No Place Like Coast Blog, Website Design and Development, and Dollywood’s DreamMore Resort, Search Marketing Strategy.

Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marketing services to some of the country’s most iconic 4 and 5 star and diamond hotels and resorts.

Digital Marketing

Google My Business supports hotel check-in and check-out times

Feb 06, 2019 / Search
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Shutterstock

Google is now giving hotels a way to communicate even more about their properties to customers.

Hotels can now add their check-in and check-out times to their business listing in Google My Business. This information helps customers know when rooms will be ready and when they must vacate.

This feature is only available for hotels. Brad Brewer shared a screen shot on LinkedIn of what one hotel listing looks like with this information.