Distribution

TripAdvisor plots inspiration path in Google’s shadow

Mar 06, 2019 / TripAdvisor
Shutterstock
Shutterstock

CEO Stephen Kaufer seems confident that the “new TripAdvisor” will be successful.

TripAdvisor debuted its new homepage at the end of last year with the hope of making the platform more relevant to users and, presumably, helping it make more money in the process.

The change represented yet another shift in the way the company sees itself. Competition from both Google, with its growing travel business, and online travel agencies like Booking.com, continues to impact TripAdvisor.

TripAdvisor CEO Stephen Kaufer is wary of the threat from Google, particularly in the restaurant sector, but rather than competing directly with search engines, he said that he saw TripAdvisor as more of an Amazon.

Business Travel

Business travel in 2019: People-centricity driven by smart technology

Mar 06, 2019 / Egencia
Shutterstock
Shutterstock

Similar to a lot of industries today, the business travel sector is set to become more customized and personalized thanks to advancements in artificial intelligence and machine learning.

Egencia sees these technologies continuing to drive better, more customer-centric experiences. For example, booking processes, particularly air and hotel search, are already leveraging machine learning to sift through a customer’s and their colleagues’ past data and other factors like floor number and room size, to deliver a uniquely personalized experience.

For travel managers, the company sees the dawn of a new era. Travel managers already have dynamic visual analytics that show them where and how they can optimize savings, compliance and even employee satisfaction, bringing more strategic value to their company. Artificial intelligence will take this even further and unlock new ways to do this by running a myriad of simulations and scenarios in the background towards predictive analytics.

Distribution

Ctrip reports robust revenue growth in 2018

Mar 06, 2019 / Ctrip
Shutterstock
Shutterstock

The company raked in about 31 billion yuan (about 4.5 billion U.S. dollars) in net revenue in 2018, up 16 percent year on year.

In Q4 alone, Ctrip's net revenue increased by 22 percent year-on-year to 7.6 billion yuan, the report said.

Jane Sun, Ctrip's CEO, attributed the growth to the company's innovative new products, increased support to its suppliers and customer-oriented services, despite various challenges in the past year.

The accommodation reservation business grew 21 percent to 11.6 billion yuan, which represented 37 percent of the total revenue, the report said.

Market Data

Why Asia continues to dominate the global travel industry

Mar 06, 2019 / China
Shutterstock
Shutterstock

Countries such as South Korea, Australia and China are global frontrunners in digital connectivity.

As travel becomes a hot sector in Asia, startups bet high on new trends in the industry to get ahead of their competitors. Travel intermediaries like Expedia, Booking Holdings etc go throttle in expanding their businesses into Asia by engaging into business partnerships in the region.

Other online travel intermediaries such as Ctrip and Fliggy are today’s travel enablers in China, while traditional travel intermediaries in Japan and South Korea such as JTB and Hanatour are actively investing in their online channels to meet demand from their constantly-connected consumers.

Digital Marketing

How travel brands can get more from social media

Mar 06, 2019 / Social Media
Shutterstock
Shutterstock

With millions of holiday-goers willing to share holiday snaps and travel experiences online, social media has become a holiday browsing hotspot and commentary hive to inspire travellers globally.

User-generated content is still a win-win for holiday makers and brands. The brands’ experiences and destinations on offer are showcased free-of-charge, and consumers share themselves at their best on their own feeds.

But consumers don’t just want to see holiday or travel-based ads. Instead, to stand out, travel marketers need to think outside the box, delivering authentic and easily-shareable content that showcases what a destination truly has to offer.

Technology

Hospitality Digital Technology: Challenges, priorities, and buzzwords

Shutterstock
Shutterstock

Tthe customer journey has become increasingly complex, forcing hoteliers to overhaul not only their marketing strategies, but also their technology stack.

Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing.

Hoteliers must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies, productivity, customer service and revenue.

Digital Marketing

5 major trends & tools that are transforming the guest experience

Shutterstock
Shutterstock

Creative forms of personalized marketing are giving hotels a way to drive attention and inspire travelers in new and exciting ways.

As part of its “Never Lift a Finger” campaign, all-inclusive luxury brand Palace Resorts has built a custom microsite that uses bespoke eye‐tracking software and a video quiz to make personalized recommendations.

Website visitors are given the option to turn on their computer’s webcam and then presented with two parallel videos that showcase various trips, activities, cuisine, and entertainment from Palace Resorts’ 10 properties in Mexico and Jamaica. The eye-tracking technology identifies each visitor’s preferences and interests based on the direction of their gaze, then recommends their ideal resort with a prompt to book.