Products & Services

How Marriott will differentiate its home-sharing platform

May 06, 2019 / Marriott
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Shutterstock

While Hyatt and Accor made equity investments into home-sharing platforms, Marriott’s model is to essentially create a marketplace for consumers to find homes by partnering with property-management companies.

Homes & Villas by Marriott International offers travelers 2,000 different “premium and luxury homes” in 100 destinations around the United States, Europe, the Caribbean and Latin America. Forty of those leisure destinations are new markets for Marriott.

The newly launched program is an expansion of the company’s 2018 Tribute Portfolio Homes pilot program, which started in London before including homes in Paris, Rome and Lisbon.

Related: Marriott launching vacation rental platform

Distribution

Booking.com opts for partner route to expand tours and activities

May 06, 2019 / Booking.com
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Shutterstock

A year after buying FareHarbor to spearhead its move into tours and activities, Booking.com is adopting an additional approach and working directly with rival software vendors.

First to be confirmed is Rezdy, the Australia-based distribution platform, which has integrated with the Booking Holdings-owned online travel agency.

Customers on the Rezdy network of suppliers will have distribution on Booking.com Experiences, as well as the ability to manage their inventory, pricing, availability and bookings within the existing Rezdy interface.

Related: Rezdy

Digital Marketing

Hotels: Checking in with data

May 06, 2019 / Data
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What does it take to efficiently work with data in hospitality? Four data experts weigh in.

Ecole hôtelière de Lausanne recently welcomed three hospitality companies actively engaging in data science during a panel discussion hosted by Associate Professor Alessandro Inversini. Participants shared their experience working with data, its opportunity and its pitfalls.

For Accor, data has been tapped into inside and outside its hotels and accounts for a major driver of change, not only from a distribution and revenue managements systems perspectives but to capture valuable data points and translate insights around customers' demand.

Revenue Management

Showing no shows: A closer look at attrition and cancellation fee revenue

May 06, 2019 / Cancellation Fees
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Shutterstock

Attrition and cancellation fees have been most significant as a source of revenue at convention hotels.

From 2010 through 2017, attrition and cancellation fees income averaged 1.2 percent of Total Operating Revenue at convention hotels, followed by 1 percent at resort hotels. This source of income is less significant as a source of revenue at full-service (0.9 percent) and all-suite (0.3 percent) properties, according to data from CBRE Hotels Americas Research.

While attrition and cancellation fee income has been a minor source of revenue for hotels, it can have an impact on profitability, since a minimal amount of variable expense is incurred to earn attrition and cancellation fee revenue.

Digital Marketing

How messaging is transforming the way we do business

May 06, 2019 / Messaging
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Shutterstock

Messaging has come to play a primary role in the way people expect to do business. In fact, half of consumers consider messaging the modern way of communicating with a business.

They expect it to be easy to use, effective, reliable, and fast. And in the US and the UK, nearly two-thirds of people have reached out to a business via messaging.

Just as instant messaging has changed the way consumers are interacting with businesses, it’s also changed the expectations they have around response times and ease of communication. It’s important for businesses to understand what this means in concrete terms.

eBook: How direct messaging elevates the hotel experience

Digital Marketing

Iveagh Gardens Hotel: Book direct success with Google ads

May 06, 2019 / Net Affinity (sponsored)
Iveagh Gardens Hotel, Dublin
Iveagh Gardens Hotel, Dublin

Only open a year, the hotel has seen tits book direct success rise steadily with a mixture of marketing activity, but most notably, with Google ads.

The first year of business can be challenging for any property - especially one in such a competitive market. This didn’t stop them being named one of Time’s greatest places to stay in 2018!

When the hotel first opened, it was natural to depend on OTAs to generate bookings, but developing their book direct message has helped to shift significantly more bookings direct.

Technology

Insider perspective: Anthony L. Scotland at Hersha Hospitality Management

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Shutterstock

Recognized as one of the “30 Under 30 – Hotel Industry’s Top Rising Stars” by Hotel Management Young Professionals, Scotland says hotel companies should continue to embrace the right technology.

There are two components to this, he says. First, the booking process should be simple, including recognizing a consumer if they’ve visited your website before and providing accurate recommendations on room types and offers (Netflix has perfected this).

Secondly, through the guest experience, we must adopt technology that thrives in the residential space. This includes connective technology like cast-enabled guest rooms that enable guests to watch their favorite content without ever needing to log-in.