Market Data

Hotel CEOs take longer view on troubles facing industry

Jun 06, 2019 / USA
NYU
NYU

Speaking at the NYU hospitality conference, CEOs from some of the largest hotel brand companies focused more on what they have the power to change, and less on what they can’t.

Worrying about the future won’t change it, and any potential trouble on the horizon is only temporary, hotel industry leaders said on stage at the NYU International Hospitality Industry Investment Conference.

The fundamentals of the industry remain strong, and as long as hoteliers concentrate on that, they will be able to weather any storm, said Elie Maalouf, CEO, Americas, at InterContinental Hotels Group.

Products & Services

How Radisson is charting a new course to great experiences

Jun 06, 2019 / Guest Experience
Shutterstock
Shutterstock

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers.

According to the findings of a recent survey of industry CMOs, completed by Accenture, a growing consensus of travel stakeholders believe that it’s more challenging than ever before to reach and influence travelers.

These difficulties are the result of a number of factors, including changing notions regarding loyalty and the growing power of online travel agencies in the shopping and buying process, among others.

Distribution

Now official: Google to close its Trips app in August

Jun 06, 2019 / Google
Google
Google

Google has announced that its Trips app will close at the beginning of August although many of its features will live on in its search and Maps products.

In a message placed online the search giant said support for Trips will end on August 5 after which time users will no longer be able to use the app.

Google told users that they will soon be able to find their notes from Trips in its new consolidated offering Google Travel. Users will also be able to add or edit notes at the bottom of upcoming and past trips.

Related: Google Trips could disrupt travel business

Technology

What hoteliers should be asking of their PMS provider

Jun 06, 2019 / PMS
Shutterstock
Shutterstock

Transitioning to a new PMS can be a daunting task but preparation can help tremendously when selecting a new provider.

The process of selecting a new property-management system is very involved - hoteliers should engage in plenty of due diligence and develop critical questions that should be answered ahead of time, including what their PMS provider will do to help ensure the hotel's success during this often-stressful transition.

The first step in the process is to identify the pain points hoteliers have with their current PMS. What is the current system lacking? Is it connectivity, online booking, dynamic pricing? “The pain points they are currently experiencing should be able to be solved with a new technology system,” said Todd Sabo, president of RMS North America.

Digital Marketing

Travel advertising trends in Asia Pacific

Jun 06, 2019 / Advertising
Shutterstock
Shutterstock

Overall, 56% of Asia Pacific travel marketers are planning to use Instagram Stories in 2019. But there is a myriad of interest when looking between countries.

Indonesian travel marketers are ahead of the curve, as 53% responded that they already used Instagram Stories in 2018 as compared to the global average of 44%, and 66% of them are intending to continue using or trying it out in 2019.

This does not come as a surprise, because Indonesia’s Instagram usage is ranked fourth globally. On the other end of the spectrum, 33% of New Zealand travel marketers do not currently use or plan on using Instagram Stories in 2019 - perhaps reflective of the fact that only 35% of New Zealand use Instagram as of January 2018.

Digital Marketing

Why simply managing your hotel reviews is no longer enough for reputation management companies

Jun 06, 2019 / TrustYou (sponsored)
Shutterstock
Shutterstock

Most online reputation management companies aren’t doing enough to provide comprehensive solutions that work together for the main goal of easing pressure for the end-user, the hotelier.

Years ago, a new trajectory began moving towards feedback and online reputation management became only one piece of the puzzle.

While it may be the foundation, success in guest feedback lies in the complementary solutions: guest surveys, messaging services, and the ability to market reviews.

Business Travel

eBook: Reach and convert more business travelers

Shutterstock
Shutterstock

Download your Corporate Traveler Strategy Guide to get current statistics and strategies to reach and attract the modern business traveler.

The corporate travel market segment is uniquely shaped by forces outside of the travel industry. Corporate bookings are driven by the standard question of rates and availability, but they also are shaped by individual business’ travel procedures and expensing requirements.

Corporate requirements take corporate travelers to different booking channels than the average traveler. Looking your best for a corporate travel is about diversifying what you show off at your property and where you’re displaying it.