Distribution

Google elevates vacation rentals with hotel-like treatment in search

Oct 06, 2019 / Google
Google
Google

Google is following its hotel playbook in giving its own vacation rental and apartments business preferential treatment in Google search.

Google took the next step in its own vacation rental and apartments business, giving it special treatment with a four-pack display of rates, photos, reviews, and a map within Google search - and placement above other travel companies’ organic results.

With the alternative accommodations sector one of the fastest-growing segments in travel around the world, Google’s move is an assertion that it will be a major force.

If you search for vacation rentals in Chicago, Singapore, Mexico City, or London, for example, the keywords will trigger four results in a box from vendors including Vrbo, Agoda, Red Awning, Hotels.com, Expedia, Vacasa, Rentals United, and others. Prominently missing in action from the roster of Google vacation rentals participants is Airbnb.

Distribution

Google, Expedia, Skyscanner and Amadeus on the future of airline retailing

Oct 06, 2019 / Airlines
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Shutterstock

The airline industry is at a pivotal point in its evolution with the convergence of pricing, inventory, retailing and mobile, driven by consumer demand and enabled by emerging technology systems.

There is still much work to be done, but panelists at ATPCO’s Elevate conference agree the process of searching and shopping for flights will change rapidly in the next few years.

During a panel discussion at the event
, a group of execs took questions from ATPCO executive vice president of retailing Robert Albert and the audience of 420 airline professionals, travel distributors, technology suppliers, and startups.

Digital Marketing

Google destination search update brings promoted hotels to prominence

Oct 06, 2019 / Google
Google
Google

The update has important implications for the future of Promoted Hotels and their value to advertisers on Google.

This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed.

With a few updates to the listing display, Google has made Promoted Hotels the star of Google Destination Search. All listings, not just Promoted Hotel placements, have been enlarged to three times their original size which limits the number of listings a user views on initial page load and on each filter update.

The increased real estate for Promoted Hotels will draw user attention and increase click traffic to these listings, and Koddi expects users to click through Promoted Hotel placements much more than any other listings on Google Destination Search.

Distribution

GDS: Evolution in air distribution is happening, but slowly

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Shutterstock

The three major GDSs are inching forward in their efforts to make New Distribution Capability (NDC) content widely available to travel advisors.

Still, due to a series of remaining challenges, that won't happen for at least another six months, and it may take well over a year.

That was the consensus of a panel comprised of executives charged with NDC implementation at Amadeus, Travelport, and Sabre. The panel was part of the annual ARC Travel Connect conference.

Distribution

Complete guide to winning a direct booking at your hotel

Oct 06, 2019 / SiteMinder (sponsored)
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Shutterstock

There are very good reasons to fight for a higher proportion of direct bookings, perhaps the least of which is a better profit margin.

In a world dominated by big brands and businesses, where standardization is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case in the travel industry; it’s one of the major reasons Airbnb has been so successful.

Travelers can get bogged down by same-same marketing, and middle-of-the-road hotel experiences. They want something unique, authentic, and personalized.

To get more direct bookings, your offering has to reflect these desires. So how do you make your property stand out from the competition and convince guests to avoid booking via OTAs?