Distribution

As Google moves further into travel, Expedia calls for level playing field in search results

Nov 06, 2019 / Google
Google
Google

Expedia Group is staring down Google as a looming giant in the field of travel, with the built-in advantage of its prowess as a search and advertising titan.

When he took the CEO job at Seattle-based Expedia Group two years ago, Okerstrom identified the travel giant’s biggest competitor as Booking Group, the parent of travel sites including Priceline and Booking.com.

But more recently, Okerstrom has pointed instead to Google as Expedia Group’s largest competitor, as the search giant expands its own online travel services.

Distribution

Trip.com Group and TripAdvisor announce strategic partnership

Nov 06, 2019 / Trip.com
Trip.com Group
Trip.com Group

The two companies announced a strategic partnership to expand global cooperation, including a joint venture, global content agreements and a governance agreement.

First, Ctrip Investment Holding Ltd., a subsidiary of Trip.com Group has entered into a joint venture with TripAdvisor's subsidiary TripAdvisor Singapore Private Limited. Trip.com Group will be the majority shareholder of the new joint venture entity and will contribute cash and market expertise. TripAdvisor will own 40% of the joint venture and will contribute a long-term exclusive brand and content license and other assets of its China business. Both companies have agreed to share inventories in travel categories at the joint venture level. The joint venture will operate globally as TripAdvisor China.

Second, Trip.com Group and TripAdvisor have entered into global content agreements providing for distribution of selected TripAdvisor content on major Trip.com Group brands, including Trip.com, Ctrip, Skyscanner and Qunar.

Related: Ctrip is now Trip.com

Digital Marketing

Confessions of a travel influencer: Brands don’t take our work seriously

Nov 06, 2019 / Social Media
Shutterstock
Shutterstock

For one travel influencer, managing content and brand deals is akin to being a small-business owner - but brands don’t necessarily understand that.

Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike.

It’s easy to imagine that influencers are just cashing checks from companies after they post product shots, but influencers say that’s not the case - there’s much more legwork in between.

Distribution

Airbnb to verify all of its listings

Nov 06, 2019 / Airbnb
Shutterstock
Shutterstock

Airbnb properties will soon be verified for accuracy of photos, addresses, listing details, cleanliness, safety and basic home amenities.

All rentals that meet the company’s new standards will be “clearly labeled” by December 15, 2020, he notes. Beginning next month, Airbnb will rebook or refund guests who check into rentals that do not meet the new accuracy standards.

The long-awaited updates to Airbnb’s security measures come months before the company plans to complete an initial public offering or direct listing and just days after Chesky announced the business would ban “party houses,” and work harder to combat unauthorized parties and abusive host and guest conduct.

Digital Marketing

Uber is entering the ads business

Nov 06, 2019 / Uber
Uber
Uber

Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders.

The company is exploring selling ads to improve margins on Eats, where it only takes 10.7% of gross bookings as adjusted net revenue because it pays out so much to restaurants and drivers.

The fresh opportunity in ads comes at a critical time when Uber is desperate to show its future potential in the face of a sagging share price that closed at $28.02 yesterday, down 40% from a high of $46.38 in June.