Hotels accused of "profiteering" from Late Rooms / Super Break collapse

Aug 07, 2019 / OTAs

Agents claimed Imperial London Hotels and Hilton inflated prices at some properties that were owed money by Super Break.

Graeme Brett, the owner of Westoe Travel, said one hotel, which he did not want to name, tried to charge £985 to rebook a three-night stay that had originally cost £435.

Other hotel brands have been praised for honoring the original rates, including Best Western. A spokesperson said: “We have been encouraging hotels to get in touch with Super Break customers to try and minimize any further disruption.”

Related: Late Rooms and Super Break collapse hits holidaymakers

Market Data

Europe: RevPAR jump can’t prevent GOPPAR slip

Aug 07, 2019 / Europe

In a clear example that revenue and profit aren't always aligned, RevPAR at mainland European hotels attained a high for the year in June, but GOPPAR fell.

Falling ancillary revenues and rising costs stymied gains made in rooms from flowing through to the bottom line, according to the latest data tracking full-service hotels from HotStats.

At €158.82, RevPAR was high for 2019 and also exceeded the previous peak of €157.09 from June 2018. The spike was led by a 1.4-percentage-point year-on-year increase in room occupancy to 82.5% and was in spite of a 0.5% decline in the achieved average room rate, which fell to €192.61.

However, the growth in RevPAR was canceled out by falling ancillary revenues, which included a decline in Food & Beverage (down 3.2%) and Conference & Banqueting (down 11.2%), on a per-available-room basis.

This contributed to the 0.5% YOY decline in TRevPAR to €226.66, which was further hit by rising costs that included a 2.2% increase in payroll to €62.25 per available room. As a result, profit per room fell by 2.8% in the month to €101.00.

Products & Services

Marriott jumping into the all-inclusive resort business

Aug 07, 2019 / Marriott
Marriott International
Marriott International

Initially, the company is planning all-inclusive resorts under seven of its 30 brands and is expecting developers to opt for multibranded properties.

The company announced plans for two new resorts that will cost more than $800 million combined to build: a 650-room hotel in Punta Cana, in the Dominican Republic, and a multibranded property on Mexico’s Riviera Nayarit that will include the first all-inclusive project in the history of Marriott’s Ritz-Carlton.

Getting into the all-inclusive game may help Marriott appeal to its 133 million loyalty program members, letting them spend points earned traveling for work to vacation with their families. It also helps the company convince real estate developers to partner with Marriott when building new resorts or rebranding existing properties.

Digital Marketing

Google My Business changes hotel categories

Aug 07, 2019 / Google

Google had been restricting newly verified listings the ability to add old categories for the past month, yesterday they removed them all for currently verified listings.

Google did say that removed categories would be replaced with new similar categories, however, this has not materialized and it left hotels with a number of categories for hotels throwing up large errors.

Among the removed categories are Airport Hotel, Boutique Hotel, and Business Hotel. Google says they removed these due to lack of use.

Digital Marketing

Ten hacks to instantly maximize your direct booking revenue

Aug 07, 2019 / Triptease (sponsored)

Joe Pettigrew, Director of Revenue Maximization at Starwood Capital Group, shares ten helpful hacks that your hotel can apply today to enhance revenue through direct bookings.

Hear about the impact of timely dynamic pricing and reactive feedback on your own website, the new opportunities for hotels on Google's evolving platform, and prioritization tactics that can help you instantly grow your direct business.

Access the video at Triptease (free registration)