Distribution

Hotel industry encourages guests to “search smarter”

Oct 07, 2019 / OTAs
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Shutterstock

AHLA released new research that reveals online booking scams and dishonest marketing practices by fraudulent and misleading travel websites continue to deceive and confuse consumers.

In fact, 23% of consumers report being misled by third-party traveler resellers on the phone or online, which amounted to $5.7 billion in fraudulent and misleading hotel booking transactions in 2018 alone.

When booking a hotel reservation through a third party, one out of four consumers experienced a problem with their reservation.

Over 40% of consumers were upset to learn that when they comparison shop among these “digital middle men” - Trivago, Kayak, Expedia, Orbitz, Hotels.com, Travelocity, Booking.com, and others - they’re usually just comparing the same two companies: Expedia and Priceline, which together control 95% of the online travel market, according to the report.

Digital Marketing

How digital continues to influence brand strategy in the travel industry

Oct 07, 2019 / Branding
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Shutterstock

One study found that booking holiday accommodation - that’s just a room - involved an average of 45 different touch points over a 36-day period.

Through social listening, travel brands - airlines, hotels and more - can get real-time information about what customers are interested in and engaged with, and use that knowledge to make the products and services they offer them more personalised, and therefore more effective.

Marketers who are part of this social listening ecosystem have an opportunity to gain an understanding of market trends and get feedback that can inform their strategy. There’s also a crisis communications benefit: brands subjected to criticism can involve themselves in those conversations as they’re ongoing, investigate the allegations and address them.

Business Travel

BP chooses Egencia as its corporate travel partner

Oct 07, 2019 / Egencia
Egencia
Egencia

Egencia has been appointed by BP to modernize, simplify and expand its global travel program to support their business travel around the world.

Egencia has already begun working with BP to transform its corporate travel management program to deliver a simple, intuitive and consistent experience for its employees. From occasional travelers to frequent flyers and the arrangers who help them, BP’s employees will have access to an expansive selection of inventory and receive a consistent booking experience on any device - anywhere in the world.

BP will also gain the benefits of a unified approach to managing their travel program supported by Egencia’s fully integrated business travel platform, making it easy to deliver program changes once and distribute those updates everywhere.

Products & Services

Oyo raises $1.5 billion at $10 billion valuation

Oct 07, 2019 / OYO
TechCrunch
TechCrunch

Oyo Hotels and Homes is raising $1.5 billion from founder Ritesh Agarwal, SoftBank Group Corp. and other investors as the India lodging startup expands into foreign markets such as the U.S. and Europe.

Agarwal, 25, will spend $700 million to buy new shares in the company as part of a previously reported $2 billion plan to triple his ownership stake. Existing investors SoftBank’s Vision Fund, Lightspeed Venture Partners and Sequoia India will contribute the rest of the current round.

Agarwal, who founded Oyo in 2013, has built it into India’s second-most valuable startup with a valuation of about $10 billion. Its service covers 1.2 million rooms in over 80 countries, including 590,000 rooms in China. It entered the U.S. earlier this year and now has 7,500 rooms in 60 cities.

Advertising

Back to basics: Five tips for Cyber Monday success

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Shutterstock

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings.

What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November.

As a result, consumers aren’t just searching for deals earlier - they’re making more purchases over a longer period of time. In 2018, Cyber Monday sales hit $7.9 billion, a 19.3% increase from the previous year. While businesses are making more, consumers are also planning to spend more: This year, the average consumer plans to spend $431 on Cyber Monday.