Market Data

Most welcoming places on earth, according to Booking.com

Jan 09, 2019 / Booking.com
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Shutterstock

Booking.com is honoring its accommodation partners that consistently deliver great guest experiences with a 2018 Guest Review Award.

Based on the share of properties receiving an award in 2018, for the first time ever Booking.com reveals the most welcoming places on Earth according to customer reviews. The most welcoming countries are: Austria, Czech Republic, Poland, New Zealand, Taiwan, Romania, Hungary, Ireland, Serbia, and Greece.

The most welcoming destinations are Goreme (Turkey), Slunj (Croatia), Eluanbi (Taiwan), Niagara on the Lake (Canada), Lake Tekapo (New Zealand), Bendigo (Australia), Newport (United States), Nozawa Onsen (Japan), Fernando de Noronha (Brazil) and El Chalten (Argentina).

Market Data

TripAdvisor’s study reveals global holiday habits

Jan 09, 2019 / TripAdvisor
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Shutterstock

The latest TripBarometer study from TripAdvisor has revealed a significant gap in spending habits between older and younger generations.

Results showed the divide in spending habits between generations, with Baby Boomers spending almost three times as much on accommodation (£890) when compared to their children’s generation.

Millennials had the smallest accommodation budget by a significant margin, spending an average of just £390 on accommodation on their most recent trip.

Products & Services

Marriott invites hotel guests to redecorate - using AR and a bottle of water

Jan 09, 2019 / Marriott
Marriott
Marriott

Marriott will soon allow guests to redecorate their rooms - virtually, anyway.

In early December, LIFEWTR and Marriott Hotels announced a collaboration to create a new in-room augmented reality (AR) art experience. The partnership created a key from that usually boring hotel bottled water to unlock a new AR experience.

Guests can scan the LIFEWTR tag on in-room water bottles at participating locations and then open Facebook, where the AR experience takes place inside Facebook Camera. The code on the bottle unlocks an AR art gallery, allowing guests to choose and place virtual artwork in the room. As a Facebook Camera feature, guests can then snap a photo of their room with the virtual artwork to share on social media.

Technology

The impact of messaging apps on APAC travel

Jan 09, 2019 / Messaging
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Shutterstock

Messaging apps play a pivotal role in shaping consumers’ travel planning journey from the moment of inspiration to making a booking decision.

In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively.

One of the reasons for such disparity is due to the surging popularity of messaging apps in Asia. These platforms, originally designed for messaging services, have transformed to encompass other services including shopping, banking, news sharing, and travel activities as well.

Distribution

Hotel Marketing 2018: What was hot, and what was not

Jan 09, 2019 / Trends
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Shutterstock

Over the last two years, the “Direct vs OTAs” debate has lost a lot of steam. While still a topic, it isn’t the most important topic at all.

Last year was the first time general news about OTA activities was more important than Direct Revenue. This year confirmed it and news about what OTAs are doing to innovate and change got the most views again. I don’t think this is because hotels are ignoring Direct Revenue, but probably most have understood by now that there would be no winner on a war against OTAs. Optimizing one’s distribution mix is probably a lot more productive than fighting OTAs.

Google’s increasing presence in the industry is concerning more than just hotel groups now, it’s worrying the OTAs. With Booking even admitting that their Google-dependency is similar to hotel’s OTA-dependency and they’re trying to drive more direct traffic (there’s always a bigger fish). On the advertising front, Amazon’s return to the travel industry has been interesting for many hoteliers, much more so than the last time they made an appearance (according to the headlines).

Distribution

SiteMinder partners with RoomIt by CWT

Jan 09, 2019 / SiteMinder (sponsored)
CWT
CWT

The partnership will provide a modern alternative to the traditional corporate travel distribution chain.

Under the agreement, RoomIt will create a connection to SiteMinder’s platform so hotel users can offer their best available rates, corporate negotiated rates, consortia rates and any promotional rates directly to RoomIt travellers under CWT’s umbrella of multi-billion-dollar corporate travel programs. The direct connection serves as an alternative means of rate distribution to RoomIt for accommodation providers seeking value and that meet certain business traveller criteria.

SiteMinder’s managing director, Mike Ford, says, “The hotel industry is witnessing an unprecedented rise of direct connections, be that to guests or, now, a travel management company. This partnership is about rewriting the rules to provide hotels choice as they look to tap into the booming corporate travel market.”

Digital Marketing

Learn from HEBS Digital at the HSMAI Digital Marketing Strategy Conference

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Shutterstock

The 2019 Digital Marketing Strategy Conference will be held on January 22-23 in New York, where HEBS Digital will be holding three workshops.

With booking windows shrinking, and with literally hundreds of channels for guests to book on, winning the direct bookings can be challenging. But the solution may be found in your own hotel reservation and CRM data. This workshop is all about your hotel data - where to find it, what data you have that others don’t, and what actionable steps you can take with your data to impact your bottom line.

In this workshop, HEBS Digital and SHR will share strategies you need to attract and convert more direct bookings and level the data playing field.