Distribution

Amadeus: Slowdown in growth of travel agency air bookings continues

May 08, 2019 / Amadeus
Shutterstock
Shutterstock

Amadeus said a global slowdown in growth in global travel agency industry air bookings continued in the first three months of the year.

Zero growth was reported in the quarter against a year-on-year rise of 1.1% in the final three months of 2018.

"Apart from North America and Latin America, all other regions reported an industry decline mainly driven by geopolitical and macro-economic factors,” the company said.

Asia Pacific registered the strongest deceleration, largely driven by a poor performance of India.

Distribution

What impact Airbnb might have on the hotel industry in another recession

May 08, 2019 / Airbnb
Airbnb
Airbnb

In 2008, Airbnb was only just launching and really wasn’t a major player, however things may be a little different the next time around, as consumers booking habits have changed and their accommodation preferences have evolved.

When consumers tighten the purse strings, hotel pricing tends to be very reactionary during a recession. It’s not unrealistic to think, if unemployment rises and people need to make tough decisions, this could cause an influx of alternative accommodation inventory as homeowners seek to monetize their own homes to make ends meet.

As more supply enters the market seemingly overnight, what sort of impact does this have on hotel pricing in an already distressed market?

Related: Is it time to include Airbnb in your comp set?

Business Travel

Cvent research points to lasting group booking slowdown

May 08, 2019 / Cvent
Shutterstock
Shutterstock

The latest Group Business Outlook report from Cvent shows a decline in future group booking on the company’s platform, as bookings for the coming year continue to drag when compared to the last few years.

Cvent’s data pulls from the 255,000 venues in its supplier network in North America, and it doesn’t bode well for the health of the meetings sector amid high costs and increased consolidation.

Every quarter from now until the second quarter of 2021 is in negative territory, signaling a potential multiyear downturn in group booking pace. While most of the lag is minor, around a percentage point or two, advance data for the first quarter of 2021 shows a 3.4 percent year-over-year downtick in bookings.

Related: Cvent Group Business Outlook

Market Data

How the Netherlands tries to control tourism boom

May 08, 2019 / Overtourism
Shutterstock
Shutterstock

With as many as 42 million people forecast to visit the country annually by 2030, up from 18 million in 2018, the Netherlands tourist board has had enough.

In a major shift, the board is moving its focus from promoting the country as a tourist destination to trying to manage the huge numbers coming in by plane, train and automobile. A country of 17 million people can have too much of a good thing, it is suggested.

A document laying out the strategy suggests this might require actively dissuading people from visiting certain areas through means such as closing down disreputable attractions to imposing a tourist tax. The standard of life of some of the country’s residents is said to be coming under pressure.

Digital Marketing

Email: 2019 benchmarking guide for the hospitality industry

May 08, 2019 / Email
Shutterstock
Shutterstock

The hospitality industry is one of over 20 industries included in Campaign Monitor's email marketing benchmarks report.

At 16.62%, the average email open rate for the hospitality industry is relatively healthy, considering that marketers generally consider a "healthy" open rate to be between 15% and 25%.

In terms of clicks, the hospitality industry has nothing to fear. Its CTR of 12.56% is pretty high. To compare, the average CTR for emails worldwide is only 3.2%.

Related: Email Marketing Benchmarks for 2019: By Industry & Day

Distribution

The real cost of ‘free’ hotel cancellations

May 08, 2019 / Triptease (sponsored)
Shutterstock
Shutterstock

With cancellation rates rocketing to 40% in 2018, are last-minute changes a necessary evil or can hotels reverse this trend?

Cancellation policy has evolved in recent years from a footnote on the booking confirmation to the basis of entire OTA marketing campaigns, designed specifically to position agencies as the most risk-free option for guests.

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool - one that benefits their growth, rather than hinders it. Flexible reservations are at the heart of how Booking.com sells rooms to its users, and a year-on-year increase of their cancellation rate is proof that their message is clearly resonating. How did we get to this point, and what can hotels do to take back control of not only guest acquisition, but also guest confidence?

Technology

Limehome partners with apaleo to power its operations and fully automate its guest journey

May 08, 2019 / apaleo (sponsored)
Limehome
Limehome

apaleo’s API-first approach was built to help both hotels and app developers innovate.

Limehome, a collection of 19 properties throughout Germany and Austria, announced today that apaleo’s PMS and open platform has been rolled out as the preferred technology partner to power its complete digital guest journey.

As part of the go-live, Limehome has connected systems like digital access technology, as well as custom-developed apps for BI, housekeeping, invoicing and more.