Data Protection

British Airways fined £183 million over massive data breach

Jul 08, 2019 / British Airways
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Shutterstock

The airline said around 380,000 transactions were affected. Data stolen included names, email addresses and some credit and debit card information.

The fine is the largest handed out, to date, by the Information Commissioner’s Office (ICO) and the largest since GDPR came in to force last year, eclipsing the £500,000 slap on the wrist Facebook received for its part in the Cambridge Analytica scandal.

The total fine of £183,390,000 equates to 1.5% of BA’s worldwide turnover for the year ending 31 December 2017. BA chairman and chief executive Alex Cruz said the airline was “surprised and disappointed” by the ICO penalty.

Digital Marketing

Modern travelers are always on, brands must be too

Jul 08, 2019 / Guest Experience
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Shutterstock

As digital continues to mature, there is a shift occurring among marketers: travel marketing and digital travel distribution strategies are converging, and it’s having a major impact on the industry.

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. With convergence, new revenue streams are up for grabs and these extend well beyond the traditional traveling ecosystem.

Now, staying competitive means using data to actually understand potential customers and where they are on the path to purchase, all so they can make more strategic decisions to earn customer loyalty. As convergence continues, travel marketers with the best multichannel strategies will win.

Products & Services

Hotels turn to revenue management to cut F&B costs

Jul 08, 2019 / F&B
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Shutterstock

Hoteliers are finding ways to trim food-and-beverage costs while still providing consistent, high-quality meal experiences for transient and group guests.

Such cost-cutting strategies include more efficiently staffing restaurants, revamping room service and banquet meals, and buying cheaper ingredients.

Optimizing menus for profitability and keeping tight control of F&B costs is also a must. A total of 60% of respondents to the NYC Hospitality Alliance survey reported that they will rework their F&B menus to reduce costs.

Related: Hotel F&B plays a critical part in overall brand value

Digital Marketing

Facebook has become the storefront for direct-to-consumer brands

Jul 08, 2019 / Facebook
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Shutterstock

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.

For brands new and old, the concept of owning the end-to-end relationship with consumers is an illusion. You can own the relationship with customers once they give you their email—and you give them a cookie- but you still have to pay for the introduction.

And Facebook owns the introduction.

At the recent Brand Innovators Summit in San Francisco, Jen Tank, the head of creative and brand at Brandless, described Facebook as “the storefront for DTC brands.”

Digital Marketing

Koddi launches advanced migration tools for Google Hotel Ads

Jul 08, 2019 / Koddi (sponsored)
Google
Google

Koddi has launched a new optimization tool to help hotel brands navigate the complexity of transitioning from Google Hotel Ads to the new Google Ads platform.

As part of their solution, Koddi has integrated key Google Ads bidding and reporting functionality into the Koddi platform for seamless campaign optimization. The platform will also enable hotel brands the ability to keep critical historical data from previous campaigns and also offer a single source for reporting. Koddi’s approach will enable advertisers to leverage additional Google Ads capabilities, without increased complexity.

The platform adaptation will help reduce Google Ads migration time, demystify bidding combinations, manage campaigns, and implement new campaign strategies.