Digital Marketing

Millennials choose hotels based on tech, social media

Jan 10, 2019 / Millenials
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A strong online and social media presence is really important if a hotel hopes to attract millennials, according to a new report.

A new study found that 80% of millennials find a hotel using Google, and more than half wouldn’t book a property if its website was difficult to use. Apparently impatient, 49% put off making a booking if they couldn’t do it instantly online.

A prospective hotel’s social media presence is important to millennials, with 73% saying they check the company’s social media feed before booking. In fact, 33% would be put off booking altogether if a hotel had no social media presence.

Loyalty Program

Amex is reinventing rewards using blockchain

Jan 10, 2019 / American Express
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The blockchain doesn’t record personal information like the card member name and card details. Instead American Express tokenizes that data.

Travel and entertainment is an important sector for American Express and in 2017 accounted for 23% of card spend in the U.S. Its cobrand card with Delta made up approximately 8% of billed business in the same period. Hence it’s no surprise that it already has a blockchain partner in travel.

RocketMiles enables travelers to earn rewards on hotel bookings, and the customer selects their desired rewards program. The hotel site is part of the Priceline Group now called Booking Holdings and also owns Booking.com, OpenTable and Kayak.

Products & Services

6 hotels that raise the bar for health and wellness

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As travelers dedicate their vacations to nurturing their mental and physical well-being, hotels are stepping up their game by integrating wellness into the heart of their experience.

While a juice bar and a well-equipped gym might once have been sufficient, today’s wellness-seeking travelers want more. They’re looking for challenging physical experiences, spiritual retreats, extreme digital detoxes, and sleep regeneration packages to help them rejuvenate body and mind.

Here are six hotels that are raising the bar for wellness in the hospitality industry.

Market Data

Five key trends in hospitality for 2019

Jan 10, 2019 / Trends
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Shutterstock

The report titled “Top Trends in Hospitality for 2019” examines shifts in consumer behaviour and emerging trends in five key areas: Innovation, technology, luxury, sustainability, and food and beverage.

Emerging trends in sustainability, luxury, technology and innovation are all influencing the future direction of the hospitality industry.

For example, the importance of social experiences to Millennials and Gen Z travellers has given rise to a new breed of urban boutique hotels offering social spaces and activities — sometimes at the expense of individual room size, as evidenced by the success of micro-hotels.

Busy business travellers, meanwhile, are most likely to appreciate innovations in technology that enable them to save time. But to entice luxury travellers, retaining the human touch will be key for hotels to deliver a bespoke experience.

Digital Marketing

HubSpot CEO reflects on the evolution of inbound marketing

Jan 10, 2019 / Inbound Marketing
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Is inbound marketing becoming less effective, or is it possible that as marketers, we need to change our approaches?

Marketers getting started with inbound marketing now are doing so in a more crowded content landscape than ever. You can’t start blogging and then declare inbound marketing doesn’t work when you’re a month in and don’t have any new customers from it yet.

That doesn’t mean it can’t be done, though. It just requires more patience. Well, that and content promotion methods that would have seemed like sci-fi ten years ago. Retargeting funnels? Proximity-triggered push notifications with deep links? Influencer-hosted virtual summits?

Personalization

Tech-enabled personalization in hospitality

Jan 10, 2019 / IDeaS (sponsored)
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Shutterstock

More than ever, hoteliers have access to an incredible amount of data spread across a variety of individual systems.

To help simplify and consolidate this data, emerging technology platforms and intelligent integrations will enable easier access to consolidated information, paving the way for incredibly personalized guest experiences.

Erik Muñoz, chief commercial officer at Vertical Booking, sat down with Klaus Kohlmayr, chief evangelist at IDeaS, to talk about how technology-enabled personalization is changing the hotel industry.

Revenue Management

OTA Insight expands partnership with NH Hotels

Jan 10, 2019 / OTA Insight (sponsored)
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Shutterstock

NH Hotel Group will have an edge with the adoption of Parity Insight in addition to its current reliance on Rate Insight.

Parity Insight is OTA Insight’s most recently launched product that provides an instantaneous snapshot into parity performance across hotel portfolios, with the added ability to drill down into hotel-level parity issues in real-time. Through an easy-to-use and consolidated dashboard, the innovative tool monitors whether room rates are in parity, cheaper or more expensive across major OTAs and wholesaler OTAs, and allows the users to take instant action to fix the issue.

NH Hotel Group will also be utilising OTA Insight’s technology to help uncover wholesalers who may be involved in the onward distribution of packaged rates by using the chain-level Parity Manager solution.