Advertising

'TripAdvisor' Connect kicks off on Facebook, Instagram

Oct 09, 2019 / TripAdvisor
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Shutterstock

The TripAdvisor site is expanding its reach via its TripAdvisor Connect media solution on Facebook and Instagram.

TripAdvisor Connect is a media solution guided by traveler and diner data that enables advertisers to reach custom audiences outside of the company’s website and app.

Through the @TripAdvisor brand on social-media channels, advertisers can catch the attention of targeted and engaged audiences.

Advertisers have access to a portfolio of multimedia creative solutions that allows them to build brand awareness with TripAdvisor’s audience.

Distribution

Head of Airbnb’s ‘Experiences’ Division to step down

Oct 09, 2019 / Airbnb
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Shutterstock

One of Airbnb’s earliest employees plans to leave his position atop the company’s “Experiences” division that sells travel tours and other activities.

The move puts a spotlight on a division seen as key for Airbnb’s hopes of diversifying into a broader group of travel services than just accommodation, people familiar with the matter said.

Joe Zadeh has been Airbnb’s vice president of Experiences since the end of 2016, when the company set up the Experiences group. Zadeh, Airbnb’s ninth employee who is nicknamed “Joebot,” will shift to a position overseeing new initiatives, particularly related to the company’s plans to go public next year. He will remain atop Experiences until his successor is found.

Distribution

Hays Travel to acquire entire Thomas Cook retail estate

Oct 09, 2019 / Hays Travel
Hays Travel
Hays Travel

The agreement will see Hays Travel acquire a total of 555 stores around the UK, providing re-employment opportunities for up to 2,500 former staff.

Hays Travel has already recruited 421 former Thomas Cook staff and has further offers outstanding to former employees. The deal will take Hays’ shop network to 745.

Chair Irene Hays said: “Thomas Cook was a much-loved brand and a pillar of the UK and the global travel industry. We will build on the good things Thomas Cook had – not least its people – and that will put us in even better stead for the future.

Related: Hays Travel aims to re-open all 555 Thomas Cook shops

Distribution

Study: Hotel booking websites cheat travelers out of billions

Oct 09, 2019 / AHLA
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Shutterstock

AHLA released new research that reveals online booking scams and dishonest marketing practices by fraudulent and misleading travel websites continue to deceive and confuse consumers.

In fact, 23 percent of consumers report being misled by third-party traveler resellers on the phone or online, which amounted to $5.7 billion in fraudulent and misleading hotel booking transactions in 2018 alone.

“The numbers we saw in this research are completely unacceptable. Consumers are being robbed of billions of dollars every year by bad actors,” said Chip Rogers, president and CEO of AHLA. “In addition to third-party websites that mimic hotel websites and call centers, but are not actually affiliated with a hotel, costing consumers time and money, this new research shows just how big of a problem deceptive advertising is on some online travel agency websites.”

Advertising

How to prepare for and attract holiday travelers - 2019 Version

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Shutterstock

The holidays are fast approaching and competition for direct bookings is likely to be as fierce as ever. Does your hotel have a plan to capture more bookings this Christmas and New Year?

To position your hotel as the most attractive option, you need to think beyond special deals and packages. In a season that’s so often entwined with memories and traditions, the savviest marketers use a variety of strategies to tap into the emotional reasons for travel.

Everyone’s looking for a special deal over the holidays. So if you want to capture more bookings, you need to put extra thought into your marketing.