Market Data

Seven million Chinese to travel abroad during Lunar New Year

Jan 11, 2019 / China
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Shutterstock

Over 400 million Chinese will travel during the upcoming Chinese Lunar New Year, among them nearly 7 million will travel abroad.

The report by Ctrip said people from over 100 Chinese cities had booked to travel to nearly 500 destinations across over 90 countries and regions.

Thailand, Japan, Indonesia and Singapore are among the most popular destinations while Nordic countries, the United Arab Emirates and Spain have seen the fastest growth of Chinese visitors.

Distribution

Two million room nights booked online in a single day

Jan 11, 2019 / Meituan-Dianping
Wipay
Wipay

Meituan-Dianping, which sells good and services Amazon-style in China alongside hotels and other travel products, says it offloaded more than two million room nights on December 31.

The number is all the more impressive as every booking made was for a Chinese hotel, the company claims.

For a brand that is only beginning to get the wider attention it deserves outside of China, its overall figures are impressive and give it a solid platform to compete against the likes of Alibaba and travel-only brand Ctrip.

The company says in the first three quarters of 2018 it booked 209.6 million room nights in its domestic market - a jump of 44% year-over-year.

Meituan-Dianping: China's version of Yelp

Business Travel

Business travel remains optimistic despite slowdown warning signs

Jan 11, 2019 / Market Data
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Shutterstock

The business travel sector is still bullish on growth, even if financial markets have entered a state of uncertainty.

With a lingering government shutdown affecting travel to and from the U.S., and economic headwinds in play following instability in global stock markets, there is some concern that global business travel growth will be affected in 2019.

The latest update from the Global Business Travel Association shows that its members are seeing a significant impact from the shutdown so far; half of those polled this week have seen canceled bookings and concerns from travelers about delays and the security situation. Two-thirds of the business travel professionals polled expect a deeper impact should the shutdown linger past the end of the week.

Products & Services

Travel companies rarely inspire trust or loyalty, survey shows

Jan 11, 2019 / Trends
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Shutterstock

In a survey of over 1,100 British adults, travelers say brand loyalty is not a factor when booking holidays.

Brand technology agency Great State carried out the research to determine where loyalties lie. It found that 52% of people do not consistently book with the same travel providers. That becomes exacerbated to almost 75% when looking specifically at the over 55 age bracket. In that same age group, 15% say they wouldn’t trust any travel provider to offer a complete experience, compared to a 9% average across the whole population.

But it’s not all bad news for travel companies. Brands that offer end-to-end experiences – the likes of Thomas Cook, Expedia and Trivago – see more loyalty than those that only cater for one part of the experience. And for four brands, it may have been a good Christmas. Thomas Cook, TUI, Expedia and Booking.com were all named both the most trusted and most loyalty-inspiring brands.

Digital Marketing

How retail changes when algorithms curate everything we buy

Jan 11, 2019 / AI
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Shutterstock

OTAs have all but replaced travel agents as most consumers’ travel advisors. Soon, independent curating engines like these could trigger the next wave of disruption in retail.

The first stage of the digital shopping revolution saved consumers time and money by letting them buy things they already wanted without having to go to a traditional retail store. A major part of the second stage will likely be a dramatic refinement of technologies that tailor recommendations and then scour the internet for the best deal.

A new generation of retail choice engines will work more clearly on behalf of customers by offering transparency, neutrality, and an unlimited catalog.

Distribution

How you can reduce your cancellation rates in 2019

Jan 11, 2019 / Net Affinity (sponsored)
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Shutterstock

OTAs tend to have drastically high cancellation rates, around 30-50%, part due to it being one of their primary marketing messages.

For hoteliers who wish to increase direct bookings and reduce cancellation rates as much as possible, it’s crucial to put measures in place within your 2019 strategy that will help combat this.

Like promoting a Prepaid / Advance Purchase rate. If the guest pays at the time of booking, they will receive a small discount. Ensure that you have a facility in place to take payment electronically at the time of booking to avoid issues with manual payments.

Digital Marketing

New year, new start: How to drive hotel revenue in 2019

Jan 11, 2019 /
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Shutterstock

To ensure your hotel is in an optimum position to succeed in 2019, ReviewPro gathered a selection of our must-read 2018 hospitality content.

One of the first places potential guests look when deciding to book your hotel is online reviews. Improving ratings is vital to your conversion rate, RevPAR and, ultimately, revenue.

And to understand your guests and meet their needs, you need their feedback. One of the best ways of doing this is by soliciting information via Guest Satisfaction Surveys.